AI of Things Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
AI of Things Are data-driven strategies in the energy sector competitive? Naturgy proves it. In today’s data story, we explore the success story of a large energy company, Naturgy, and how its digital transformation process towards becoming a data-driven company is already having...
Beatriz Sanz Baños Discover the Connected Pool Did you know that in Spain there are around 1,200,000 swimming pools dedicated to leisure and sport? That means 1 pool for every 39 people! Spain is the country...
Olivia Brookhouse AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
AI of Things How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Innovation and Laboratory Area in ElevenPaths Five interesting own tools that you may have missed (and a surprise) This time we are going to rehash a blog entry by gathering some of the own tools that we have recently developed and we consider of interest. We summarize...
Innovation and Laboratory Area in ElevenPaths Uncovering APTualizator: the APT that patches Windows By the end of June 2019, we assisted to an incident were a high number of computers had started to reboot abnormally. In parallel, was detected a file called...
Stefan Leadbeater How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
Beatriz Sanz Baños IoT for a better world The Sustainable Development Goals (SDGs) are a United Nations-led initiative to address the most important problems our society faces. It encompasses “a set of interconnected social, economic and environmental...
Cristina de la Cruz Telefónica merges home communications through Aura Ecosystem Telefónica has been introducing technology into its customers’ homes for years, and now it is taking a step further by implementing Artificial Intelligence at home, through Movistar Home and Movistar Living Apps. An entire...
Kassandra Block The latest from MWC21: connectivity, innovation and entertainment in Telefónica’s digital home How are we reinventing the home at Telefónica? The pandemic has changed consumer habits and the home has become a space where we work, have fun and socialise. All of this was...
Innovation Marketing Team Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
ElevenPaths ElevenPaths announces that its security platform complies with the new european data protection regulation one year earlier than required The European regulations will enter into force in May 2018, when entities that do not comply can be penalized with fines of up to 4% of their annual turnover. ElevenPaths...
Florence Broderick Social engineering is more active than ever The fact that Social Engineering has been the easiest method used by the scammers is not new. What we are going to describe in this blog today has been...
