AI of Things Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
AI of Things These free Google courses will get you started with generative-AI Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
AI of Things LUCA to power data-driven decisions in Brazil’s tourism sector Brazil’s tourism industry had a huge boost in 2016 with more than half a million tourists descending upon Rio de Janeiro for the Olympics – making it a record year with...
AI of Things Trump: one year in data A little over a year ago we saw an American election that sent shockwaves through the political world. Donald J. Trump, the Republican candidate, went head-to-head with Hillary Clinton...
AI of Things Deep Learning and satellite images to estimate the impact of COVID19 Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
AI of Things Success Story: LUCA Transit and Highways England The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
AI of Things Case Study: LUCA Tourism and Royal Palace Visitors Analysis Madrid receives almost 6 million international tourists annually, who come to the city to see the history, soak up the sunshine and experience the culture. In addition to this...
AI of Things Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
Paloma, Recuero de los Santos Dare with Python: An experiment for all (intro) As we did in our experiment on the Titanic dataset in Azure Machine Learning Studio, we will continue with the “Learning by doing” strategy because we believe that the...
AI of Things Business Messaging – From humble SMS to conversational commerce Written by Jenny Whelan, Head of Business Affairs – LUCA Advertising We all know SMS. With 5 billion users, the reach of SMS as a messaging channel is unparalleled. Combined...
AI of Things Deep Learning vs Atari: train your AI to dominate classic videogames (Part I) A few months ago we began a series of posts on this blog where we explained how you can train an Artificial Intelligence (AI) to eventually win certain games....
AI of Things Using Data to Manage Emergency Situations Content originally written by Carmen Rodríguez, intern at LUCA, and Javier Carro, Data Scientist within LUCA’s Big Data for Social Good area. What would you say if we told you...
AI of Things Can mobile phone traces help shed light on the spread of Zika in Colombia? Content written by Daniela Perrotta, ISI Foundation researcher and UN Global Pulse fellow and Enrique Frias-Martinez, Researcher, Telefonica Research, Madrid. Originally posted on the UN Global Pulse blog. Nowadays, thanks...
AI of Things First results of the OOH advertising project in Brazil On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
AI of Things Understanding the visitors of the Reina Sofia Museum in Madrid Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
AI of Things How did the temporary closure of Line 5 affect the users of Madrid’s Metro? The Madrid Metro is undertaking important improvements on their transport network. This year, Line 5 which links the southeast-northeast zones to the capital, is the third to display the...
AI of Things Data rewards are the new consumer engagement tool & Gigabytes are the new currency Today’s consumers are fairly savvy about companies selling to them. As they are constantly bombarded with an increasing number of calls to action, these engagement attempts are often viewed...
José Luis Núñez Díaz Towards a smarter supply chain One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
ElevenPaths Mum, I want to be a hacker The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? We...
Florence Broderick Jam Session with Greg Day Madrid 2017 Roundup Estrenamos el mes de febrero uniéndonos a nuestros colegas de Palo Alto para celebrar nuestra primera Jam Session del año en Madrid. Este año iniciamos nuestras sesiones de visión...
Florence Broderick ElevenPaths Talks: The ISF Standard of Good Practice for Information Security REGISTER HERE! On Thursday, 19 May, our colleague Sebastian will give a speech about The ISF Standard of Good Practice for Information Security. The standard of good practice is...
Florence Broderick Mobile Connect winner of the 'Connected Life Awards' Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
