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  • IoT
    • How to know how smart a Smart City is World Environment Day: Green digital transformation as a lever for change
  • Big Data
    • Open Data and API’s in Video Games: League of Legends puts them to practice Success Story: achieving an audience based strategy
  • Cybersecurity
    • How Traditional CA’s Are Losing Control of Certificates and Possible Reasons Why Chrome Will Have a New Root Store #CyberSecurityReport19H2: Qihoo is the company that most collaborates in the reporting of vulnerabilities in Microsoft products

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • AI of Things

      Movies and Big Data: how to make your heart pound

      Since movie theaters were invented, there are two types of people that go there. The first group will arrive just in time for the movie, rushing to their seat...
      Florence Broderick

      MWC Day 2: Our partnership with UNICEF to boost Big Data for Social Good

      Today we are proud to announce our latest collaboration with UNICEF through their Magic Box initiative – a Big Data for Social Good platform which collects real-time data,...
    • Artificial Intelligence
      • Big Data & AI Tutorials
      • AI for all
      • AI & Big Data Applications
      • LUCA Events
  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Improving intent to purchase with mobile advertising: Success Story of Milpa Real

      The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
      AI of Things

      Understanding clients of La Vaguada shopping center

      Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Personalización cabecera: LUCA

Paloma, Recuero de los Santos

Dare with Python: An experiment for all (intro)

As we did in our experiment on the Titanic dataset in Azure Machine Learning Studio, we will continue with the “Learning by doing” strategy because we believe that the...
AI of Things

Business Messaging – From humble SMS to conversational commerce

Written by Jenny Whelan, Head of Business Affairs – LUCA Advertising We all know SMS. With 5 billion users, the reach of SMS as a messaging channel is unparalleled. Combined...
AI of Things

Deep Learning vs Atari: train your AI to dominate classic videogames (Part I)

A few months ago we began a series of posts on this blog where we explained how you can train an Artificial Intelligence (AI) to eventually win certain games....
AI of Things

Using Data to Manage Emergency Situations

Content originally written by Carmen Rodríguez, intern at LUCA, and Javier Carro, Data Scientist within LUCA’s Big Data for Social Good area. What would you say if we told you...
AI of Things

Can mobile phone traces help shed light on the spread of Zika in Colombia?

Content written by Daniela Perrotta, ISI Foundation researcher and UN Global Pulse fellow and Enrique Frias-Martinez, Researcher, Telefonica Research, Madrid. Originally posted on the UN Global Pulse blog. Nowadays, thanks...
AI of Things

First results of the OOH advertising project in Brazil

On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
AI of Things

Understanding the visitors of the Reina Sofia Museum in Madrid

Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
AI of Things

How did the temporary closure of Line 5 affect the users of Madrid’s Metro?

The Madrid Metro is undertaking important improvements on their transport network. This year, Line 5 which links the southeast-northeast zones to the capital, is the third to display the...
AI of Things

Data rewards are the new consumer engagement tool & Gigabytes are the new currency

Today’s consumers are fairly savvy about companies selling to them. As they are constantly bombarded with an increasing number of calls to action, these engagement attempts are often viewed...

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