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    • The Hologram Concert – How AI is helping to keep music alive AI of Things(I): Multiplying the value of connected things
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    • 4 Data Enthusiasts changing the world as we know it Telefónica Tech at Mobile Word Congress 2022
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    • 10 Tips for Secure Homeworking in Your Company Technology and the young: how to turn dangers into opportunities

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    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Richard Benjamins

      Towards a new Big Data ecosystem to mitigate Climate Change

      Big Data can be used to help fight Climate Change [1],[2],[3]. Several projects have analysed huge amounts of satellite, weather and climate data to come up with ways to...
      Stefan Leadbeater

      How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies

      Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
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    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • AI of Things

      Traffic spikes before football games? The effect of the World Cup in Germany

      Post written by Telefónica NEXT  Once every four years, The FIFA World Cup brings fans together in a month of surprising events. Every game is different, but each is filled...
      AI of Things

      Analysing tourist profiles in Spain with INE

      Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Personalización cabecera: LUCA

Paloma, Recuero de los Santos

Dare with Python: An experiment for all (intro)

As we did in our experiment on the Titanic dataset in Azure Machine Learning Studio, we will continue with the “Learning by doing” strategy because we believe that the...
AI of Things

Business Messaging – From humble SMS to conversational commerce

Written by Jenny Whelan, Head of Business Affairs – LUCA Advertising We all know SMS. With 5 billion users, the reach of SMS as a messaging channel is unparalleled. Combined...
AI of Things

Deep Learning vs Atari: train your AI to dominate classic videogames (Part I)

A few months ago we began a series of posts on this blog where we explained how you can train an Artificial Intelligence (AI) to eventually win certain games....
AI of Things

Using Data to Manage Emergency Situations

Content originally written by Carmen Rodríguez, intern at LUCA, and Javier Carro, Data Scientist within LUCA’s Big Data for Social Good area. What would you say if we told you...
AI of Things

Can mobile phone traces help shed light on the spread of Zika in Colombia?

Content written by Daniela Perrotta, ISI Foundation researcher and UN Global Pulse fellow and Enrique Frias-Martinez, Researcher, Telefonica Research, Madrid. Originally posted on the UN Global Pulse blog. Nowadays, thanks...
AI of Things

First results of the OOH advertising project in Brazil

On the 26th March, Clear Channel, JCDecaux and Otima presented the results of the OOH map campaigns in Rio de Janeiro and São Paulo that were carried out alongside...
AI of Things

Understanding the visitors of the Reina Sofia Museum in Madrid

Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
AI of Things

How did the temporary closure of Line 5 affect the users of Madrid’s Metro?

The Madrid Metro is undertaking important improvements on their transport network. This year, Line 5 which links the southeast-northeast zones to the capital, is the third to display the...
AI of Things

Data rewards are the new consumer engagement tool & Gigabytes are the new currency

Today’s consumers are fairly savvy about companies selling to them. As they are constantly bombarded with an increasing number of calls to action, these engagement attempts are often viewed...

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  • Telefónica Tech

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José Luis Núñez Díaz
Towards a smarter supply chain
One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
Florence Broderick
Top of the app charts. Shuabang: automated malware made in China
Have you ever wondered how some apps rocket up the charts so quickly? Sometimes you’ll spot one that seems like a curveball, like a pub rock covers band hitting...
Florence Broderick
"Not today downloaders": New downloaders techniques in Google Play
Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
Florence Broderick
Information leakage in Data Loss Prevention leader companies
Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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