Beatriz Sanz Baños How do brands speak to you? Internet of Things gives companies a world of possibilities to improve their productivity, management and service they offer to their clients. This last section is especially important in Retail, where...
AI of Things What is a connected car and how can it improve the driving experience? Every day, we are surrounded by devices that are connected to the Internet. We only need to turn our eyes in any direction, and we can see televisions, coffee...
Beatriz Sanz Baños The 6 key conclusions of the user experience of Internet of Things in Spain According to the study Things Matter 2019 the connected car is one of the engines of the IoT 87% of those who use IoT declare that they wouldn’t give up...
Beatriz Sanz Baños IoT to improve your Tourist Experience Would you like to enjoy a more personalized and efficient experience during your vacation? The arrival of IoT is already a real revolution in the tourism sector where this...
Luis Simón Gómez Semeleder Farms 4.0: IoT to benefit agriculture When we think about Internet of Things, different pictures come to mind: a sensor that measures the activity inside our house, a bracelet that helps us exercise, or a device that helps...
Beatriz Sanz Baños The benefits of energy efficiency: Much more than savings Energy efficiency has become the ‘first fuel’ of the 30 countries that belong to the International Energy Agency (IEA), including Spain. This means that the energy saved by the members...
Beatriz Sanz Baños Superpowers for everyone Tony Stark (Ironman): The number 1 IoT fan Ironman is quite probably the Avenger who has made the most of technology. His main weapon is his high level of intelligence, which, throughout...
Beatriz Sanz Baños IoT to save the environment Connectivity allows a more efficient and sustainable energy management with the environment. The fight against climate change, waste of water and residual waste is easier with IoT devices.
Salmerón Uribes Marina New experiences in the stores of the future The digital transformation of brick-and-mortar stores and their integration with other channels is an inevitable process. It is also the best way to rise to the challenge that 100%...
Beatriz Sanz Baños Five keys of IoT in Industry 4.0 In the midst of the explosion of IoT, Gartner stated that there will be around 20.4 billion connected devices by 2020; automation and connectivity have become the hallmarks of what...
Beatriz Sanz Baños What connected intelligence can do in your home Lightbulbs that turn on and off remotely; washing machines that begin program 4 at 11:30; microwave ovens that heat up the food in the container five minutes before you...
Beatriz Sanz Baños An IoT that deserves an Oscar Connectivity has reached the film industry. The use of drones, virtual reality or beacon technology offers spectators the possibility of enjoying a much more complete audiovisual experience.
Beatriz Sanz Baños “Truly the Matrix, minus the human batteries” The Fourth Industrial Revolution is about much more than just applying today’s technology to industries. It’s about integrating intelligent cyber-physical systems such as AI and machine learning along with...
Beatriz Sanz Baños The emotions of IoT Understanding emotions is crucial in new marketing strategies. Due to the oversaturation of products and approaches, new formulas have to be found that help the retail sector sell an...
Kassandra Block The latest from MWC21: connectivity, innovation and entertainment in Telefónica’s digital home How are we reinventing the home at Telefónica? The pandemic has changed consumer habits and the home has become a space where we work, have fun and socialise. All of this was...
Innovation Marketing Team Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
ElevenPaths ElevenPaths announces that its security platform complies with the new european data protection regulation one year earlier than required The European regulations will enter into force in May 2018, when entities that do not comply can be penalized with fines of up to 4% of their annual turnover. ElevenPaths...
Florence Broderick Social engineering is more active than ever The fact that Social Engineering has been the easiest method used by the scammers is not new. What we are going to describe in this blog today has been...
