Paloma Recuero de los Santos How can Brand Sponsored Data be used as a marketing tool for video advertising? (Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...
AI of Things How is Big Data influencing the recruitment process? Big Data has became a phenomenon that is almost affecting every business and sector around the globe. From financial services, optimising services for cities and even monitoring the weather,...
AI of Things What do Big Data, Algorithms and Netflix have in common? Netflix has become a worldwide phenomenon with over 98 million customers streaming worldwide. The amount of data generated from that amount of users can be directly reinvested in the...
AI of Things How has the NFL Super Bowl evolved with the introduction of Big Data? Last year saw the 50th anniversary of the NFL Super Bowl and it is clear that it has become one of the most hotly anticipated events of the year,...
AI of Things Big Data combating crime in New York Original content from Lourdes Tejedor, Community Manager and Editor at Telefonica. One city: New York; one problem: crime. How can we contain and control it? When and where is it...
AI of Things What makes the Levi´s Commuter Jacket next level Wearable Tech? Levi’s have teamed up with Google to produce a new wearable tech product that takes on the element of actually being considered fashionable and wearable. Levi’s have succeeded as...
AI of Things Case Study: Netshoes sponsors its mobile website and app with great results In our recent blog post explaining the benefits of sponsored data, we looked at how the company Netshoes used sponsored data to increase their key metrics. In this post,...
AI of Things Quito becomes the first Smart City in Latin America How many people use the metro on a daily basis? What stop do they get off at? How long is their journey? We can now answer all of the...
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AI of Things Entrevista: Angela Shen-Hsieh desmitifica“la caja negra” del Big Data Angela Shen-Hsieh es Directora de Predicción del Comportamiento Humano en la Innovación de Productos de Telefónica. En esta función, se encarga de liderar la innovación interna. Antes de unirse a...
Marta Mª Padilla Foubelo Dark Markets in the internet age What are Dark Markets or Black Markets? This concept has been in the news for a long time as a consequence of clandestine sales. The markets for drugs and...
Olivia Brookhouse Can Artificial Intelligence understand emotions? When John McCarthy and Marvin Minsky founded Artificial Intelligence in 1956, they were amazed how a machine could perform incredibly difficult puzzles quicker than humans. However, it turns out...
Alexandre Maravilla Web3 and the evolution of Internet Identity The recent rise of Web3; the new evolution of the Internet to make it decentralised through Blockchain, is also bringing a lot of talk about decentralised identity schemes and...
AI of Things 5 AI uses in Photography On our blog, we enjoy sharing the applications of Big Data and Artificial Intelligence in sectors that may surprise you. Previously, in “Dining with Data” we saw how customers...
AI of Things Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
