Paloma Recuero de los Santos How can Brand Sponsored Data be used as a marketing tool for video advertising? (Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...
AI of Things How is Big Data influencing the recruitment process? Big Data has became a phenomenon that is almost affecting every business and sector around the globe. From financial services, optimising services for cities and even monitoring the weather,...
AI of Things What do Big Data, Algorithms and Netflix have in common? Netflix has become a worldwide phenomenon with over 98 million customers streaming worldwide. The amount of data generated from that amount of users can be directly reinvested in the...
AI of Things How has the NFL Super Bowl evolved with the introduction of Big Data? Last year saw the 50th anniversary of the NFL Super Bowl and it is clear that it has become one of the most hotly anticipated events of the year,...
AI of Things Big Data combating crime in New York Original content from Lourdes Tejedor, Community Manager and Editor at Telefonica. One city: New York; one problem: crime. How can we contain and control it? When and where is it...
AI of Things What makes the Levi´s Commuter Jacket next level Wearable Tech? Levi’s have teamed up with Google to produce a new wearable tech product that takes on the element of actually being considered fashionable and wearable. Levi’s have succeeded as...
AI of Things Case Study: Netshoes sponsors its mobile website and app with great results In our recent blog post explaining the benefits of sponsored data, we looked at how the company Netshoes used sponsored data to increase their key metrics. In this post,...
AI of Things Quito becomes the first Smart City in Latin America How many people use the metro on a daily basis? What stop do they get off at? How long is their journey? We can now answer all of the...
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AI of Things Entrevista: Angela Shen-Hsieh desmitifica“la caja negra” del Big Data Angela Shen-Hsieh es Directora de Predicción del Comportamiento Humano en la Innovación de Productos de Telefónica. En esta función, se encarga de liderar la innovación interna. Antes de unirse a...
Innovation Marketing Team Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
Florence Broderick Participating in GSMA Mobile 360 LATIN AMERICA Mobile 360 – Latin America brings market leaders from Central and South America across the mobile telecom ecosystem for a two-day thought leadership conference together with operator-led Working Groups...
Florence Broderick Our CEO, Pedro Pablo Pérez, will represent Telefonica in the European Cyber Security Organization Brussels and the cybersecurity industry will earmark up to 1.8 billion euros in research TELEFONICA JOINS THE DECISION-MAKING BODIES OF THE EUROPEAN CYBER SECURITY ORGANIZATION AS...
Florence Broderick Quick and dirty script in Powershell to check certificate fingerprints Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
Florence Broderick Evil FOCA is now Open Source We are really happy to announce that Evil FOCA is now Open Source. We have received lots of comments and feedback about how you are using Evil FOCA, or how...
