Paloma Recuero de los Santos How can Brand Sponsored Data be used as a marketing tool for video advertising? (Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...
AI of Things How is Big Data influencing the recruitment process? Big Data has became a phenomenon that is almost affecting every business and sector around the globe. From financial services, optimising services for cities and even monitoring the weather,...
AI of Things What do Big Data, Algorithms and Netflix have in common? Netflix has become a worldwide phenomenon with over 98 million customers streaming worldwide. The amount of data generated from that amount of users can be directly reinvested in the...
AI of Things How has the NFL Super Bowl evolved with the introduction of Big Data? Last year saw the 50th anniversary of the NFL Super Bowl and it is clear that it has become one of the most hotly anticipated events of the year,...
AI of Things Big Data combating crime in New York Original content from Lourdes Tejedor, Community Manager and Editor at Telefonica. One city: New York; one problem: crime. How can we contain and control it? When and where is it...
AI of Things What makes the Levi´s Commuter Jacket next level Wearable Tech? Levi’s have teamed up with Google to produce a new wearable tech product that takes on the element of actually being considered fashionable and wearable. Levi’s have succeeded as...
AI of Things Case Study: Netshoes sponsors its mobile website and app with great results In our recent blog post explaining the benefits of sponsored data, we looked at how the company Netshoes used sponsored data to increase their key metrics. In this post,...
AI of Things Quito becomes the first Smart City in Latin America How many people use the metro on a daily basis? What stop do they get off at? How long is their journey? We can now answer all of the...
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AI of Things Entrevista: Angela Shen-Hsieh desmitifica“la caja negra” del Big Data Angela Shen-Hsieh es Directora de Predicción del Comportamiento Humano en la Innovación de Productos de Telefónica. En esta función, se encarga de liderar la innovación interna. Antes de unirse a...
José Luis Núñez Díaz Towards a smarter supply chain One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
ElevenPaths Mum, I want to be a hacker The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? We...
Florence Broderick Jam Session with Greg Day Madrid 2017 Roundup Estrenamos el mes de febrero uniéndonos a nuestros colegas de Palo Alto para celebrar nuestra primera Jam Session del año en Madrid. Este año iniciamos nuestras sesiones de visión...
Florence Broderick ElevenPaths Talks: The ISF Standard of Good Practice for Information Security REGISTER HERE! On Thursday, 19 May, our colleague Sebastian will give a speech about The ISF Standard of Good Practice for Information Security. The standard of good practice is...
Florence Broderick Mobile Connect winner of the 'Connected Life Awards' Mobile Connect is a multi-operator solution driven by GSMA for universal secure access. The user only needs to link their information to their mobile device solution to have quick...
