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Data stories

AI of Things

How Germany moves

Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
AI of Things

Understanding clients of La Vaguada shopping center

Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
AI of Things

The data-driven “green corridor” in Cali

The power of data has moved out of the confines of businesses and start-ups and has reached public circles and most notably, our cities. More and more local governments are hiring Big...
AI of Things

Designing an OOH advertising map in Brazil

For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
AI of Things

Mobility and transport planning in Neuquén

There are more and more cities who, thanks to technology and the use of data, are hoping to improve the quality of life of their citizens though carrying out...
AI of Things

Understanding the visitors of the Reina Sofia Museum in Madrid

Every organization needs to understand who their target audience is, in order to know how to direct their activity and through this, define their strategy and lines of action....
AI of Things

Planning retail site locations using data

One of the key business decisions for any brand is deciding where to ‘set up shop’. This involves having an understanding of your consumer base and is particularly important...
AI of Things

How did the temporary closure of Line 5 affect the users of Madrid’s Metro?

The Madrid Metro is undertaking important improvements on their transport network. This year, Line 5 which links the southeast-northeast zones to the capital, is the third to display the...
AI of Things

Cycling in the city? Analysing Cyclist Safety in Madrid with Excel

Written by Paloma Recuerdo, original post in Spanish In this post we will see an example of how we can perform simple descriptive analytics on a set of data, without...
AI of Things

Case Study: How Jacobs is using LUCA Transit to Improve Transport Planning in the UK

  Transportation infrastructure forms an integral part of our daily journeys around the world. Whether it is workers on a daily commuter train, travelers catching a plane for a business...

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