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Aura Artificial Intelligence

Chema Alonso

The birth of Aura and its presentation in Microsoft

When I became Chief Data Officer at Telefónica, I was faced with new challenges and possibilities as I began carrying out this new role in the company. One of...
Óscar Mancebo

Movistar Home, the reinvention of the home thanks to Artificial Intelligence

At the 2018 edition of MWC, we announced that we were working on Movistar Home, a device aimed at reinventing the home incorporating Aura, Telefónica’s artificial intelligence, for its...
Cristina de la Cruz

Do Virtual Assistants improve the user experience with telcos?

Virtual Assistants are more and more relevant in people’s daily lives, especially when it comes to requesting traffic information, reminders, weather reports… However, when it comes to interacting with...
Fernando Menéndez-Ros

“Artificial Intelligence is amazing, but it must act with principles and values.”

This week, Telefónica has played a very important role as a Global Partner Leader in the Digital Enterprise Show (DES 2019), Europe’s largest professional forum dedicated to the digital...
Fernando Menéndez-Ros

“Data, Cloud and AI are the fuel for digital transformation.”

The TM Forum 2019 has recently taken place in Nice (France), a forum that encourages the industry’s association and drives the digital transformation of companies, that was attended by...

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Florence Broderick
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