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  • IoT
    • Bed time will never be the same Chuck Martin: “The industry can anticipate consumers’ needs even before they feel that need. This is the future that awaits us on Internet of Things”
  • Big Data
    • AKQA uses AI to develop a completely new sport Marathon Commuters: Which nationalities spend most time travelling to and from work?
  • Cybersecurity
    • Keys to Implementing a 360 Corporate Digital Identity Security and Privacy on the “Internet of Health”

  • Artificial Intelligence
    • AI of Things

      Cloud AI vs. Edge AI: know their differences and choose the right approach for your AI project

      Learn about the differences between Edge AI and Cloud AI, advantages and disadvantages, and choose the right approach for your Artificial Intelligence project.
      AI of Things

      These free Google courses will get you started with generative-AI

      Learn about the concepts and principles of generative AI or how to create and deploy AI solutions: language models, image generation... and also about responsible AI.
    • Antonio Guzmán

      How Telefónica’s Digital Home response to COVID-19: increasing our offer of entertainment and education

      As part of our commitment in this coronavirus crisis Telefónica has taken a series of measures and guaranteeing communications has been our priority. The Digital Home unit is committed...
      Mar Menor
      Paloma, Recuero de los Santos

      A digital twin to save the Mar Menor

      The Mar Menor, Europe’s largest saltwater lagoon, is suffering from severe degradation due to various socio-environmental factors. The Smartlagoon project, funded by the European Commission, kicks off the efforts...
    • Artificial Intelligence
      • Big Data & AI Tutorials
      • AI for all
      • AI & Big Data Applications
      • LUCA Events
  • Data stories
    • Coches antes y después del covid
      AI of Things

      Deep Learning and satellite images to estimate the impact of COVID19

      Motivated by the fact that the Coronavirus Disease (COVID-19) pandemic has caused worldwide turmoil in a short period of time since December 2019, we estimate the negative impact of...
      AI of Things

      Success Story: LUCA Transit and Highways England

      The transport industry is very receptive to the application of Big Data and Artificial Intelligence strategies, as there are clear use cases that can maximize a companies’ efficiency and...
    • Figure 1: The Royal Palace is one of Madrid's top tourist attractions.
      AI of Things

      Case Study: LUCA Tourism and Royal Palace Visitors Analysis

      Madrid receives almost 6 million international tourists annually, who come to the city to see the history, soak up the sunshine and experience the culture. In addition to this...
      AI of Things

      How Germany Moves project wins at the German Online Communications Awards

      In another post from the start of this year, which you can read here, we presented the interactivty mobility map that our colleagues at Telefónica NEXT in Germany had created....
    • Data stories
      • LUCA Case Studies
      • LUCA Proofs of concept

Área: LUCA

AI of Things

5 degree programs for becoming a Data Scientist

At LUCA, our Data Scientists are at the heart of what we do. Recruiting these valuable team members can be a challenge, though, because they are in such high...
AI of Things

Poverty Insights in Guatemala using Big Data

“No poverty” is the first of the U.N.’s 17 Sustainable Development Goals and it is closely linked with several other goals, including zero hunger, reduced inequality, and good health and...
AI of Things

4 times Big Data invaded the world of Fashion

The relationship between Big Data and Fashion stems back to 2013 when giants like ASOS and Gap started to use data to enhance their customer shopping experience – revolutionizing the way consumers buy garments online. 1. Chanel’s Data...
AI of Things

Axonix acquire mobile geolocation startup Statiq

This week, our programmatic trading platform, Axonix, has acquired British mobile geolocation data startup Statiq in our continued pursuit of data-driven business opportunities. The investment has been driven by...
AI of Things

Our HackForGood Roundup

HackForGood is all about encouraging people to come up with innovative ways to use data for social good. The fifth edition of Hack for Good took place at the...
AI of Things

How Big Data helped Stuttgart improve commutes and tackle Climate Change

Here at LUCA, we are passionate about harnessing the power of data to tackle problems. Whether the problem is a global threat like climate change or a personal issue...
AI of Things

LUCA Tourism at the Mexico Balloon Festival

Each year, the  Festival Internacional del Globo (FIG), brings together over 200 hot air balloons that fill the sky above the ‘Parque Metropolitano in León, Guanajuato, in what is an...
AI of Things

The 6 data-driven pioneers of politics

Data is starting to change the way we run our world, and businesses have tended to lead the adoption and application of Big Data technology. Nevertheless, there are some...
AI of Things

Our top 5 LUCA events in March

February has come to an end, and it’s been a busy month in terms of events at LUCA. We organized our second webinar, which you can check out here and our presence...
Ana Zamora

LUCA’s MWC 2017 Roundup

The week started big at MWC with Telefónica’s launch of AURA, the “brains” of its 4th platform.  With Aura, we enter into a new phase of Telefónica, the era...

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ElevenPaths Talks: The ISF Standard of Good Practice for Information Security
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Mobile Connect winner of the 'Connected Life Awards'
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Introducing Mobile Connect – the new standard in digital authentication
The Mobile Operators hold the future of digital authentication in our hands, and so do our customers. The consumers will no longer need to create and manage multiple user...
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