AI of Things Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
Beatriz Sanz Baños Discover the Connected Pool Did you know that in Spain there are around 1,200,000 swimming pools dedicated to leisure and sport? That means 1 pool for every 39 people! Spain is the country...
Olivia Brookhouse AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
AI of Things How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Fernando García Gómez Waste collection vehicles join the RevolutIOTn What’s the impact of technology in our lives? Undoubtely, it makes our daily life easier both in the personal and profesional field, allowing us to obtain more benefits with less...
Stefan Leadbeater How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
Beatriz Sanz Baños IoT for a better world The Sustainable Development Goals (SDGs) are a United Nations-led initiative to address the most important problems our society faces. It encompasses “a set of interconnected social, economic and environmental...
Stefan Leadbeater How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Beatriz Sanz Baños Who says your pet can not become an influencer? Currently, 40% of Spanish households own a pet, according to the Madrid Association of Pet Veterinarians. That’s about 20 million dogs, cats, birds or hamsters that brighten the lives...
Richard Benjamins Artificial Intelligence for warfare or for maintaining peace On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...
Innovation Marketing Team Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
ElevenPaths Squeezing the numbers and facts of Google’s annual Android security report Last month Google published its third annual security report on Android’s security protections, aiming to send a clear message to the world about mobile malware (or Potentially Harmful Applications...
Florence Broderick Quick and dirty script in Powershell to check certificate fingerprints Malware is using signed binaries to attack Windows systems. Malware needs it to get into the roots of the operative system. So attackers steal or create their own certificates....
Florence Broderick How does blacklisting work in Java and how to take advantage of it (using whitelisting) Oracle has introduced the notion of whitelisting in its latest version of Java 7 update 40. That is a great step ahead (taken too late) in security for this...
Florence Broderick Showing certificate chain without validating with Windows "certificate store" (C#) Java has its own independent certificate store. If you wish to view natively in Windows a certificate extracted from an APK or JAR file Windows may not find the...
