AI of Things Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
Beatriz Sanz Baños Discover the Connected Pool Did you know that in Spain there are around 1,200,000 swimming pools dedicated to leisure and sport? That means 1 pool for every 39 people! Spain is the country...
Olivia Brookhouse AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
AI of Things How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Fernando García Gómez Waste collection vehicles join the RevolutIOTn What’s the impact of technology in our lives? Undoubtely, it makes our daily life easier both in the personal and profesional field, allowing us to obtain more benefits with less...
Stefan Leadbeater How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
Beatriz Sanz Baños IoT for a better world The Sustainable Development Goals (SDGs) are a United Nations-led initiative to address the most important problems our society faces. It encompasses “a set of interconnected social, economic and environmental...
Stefan Leadbeater How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Beatriz Sanz Baños Who says your pet can not become an influencer? Currently, 40% of Spanish households own a pet, according to the Madrid Association of Pet Veterinarians. That’s about 20 million dogs, cats, birds or hamsters that brighten the lives...
Richard Benjamins Artificial Intelligence for warfare or for maintaining peace On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...
José Luis Núñez Díaz Towards a smarter supply chain One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
Florence Broderick Top of the app charts. Shuabang: automated malware made in China Have you ever wondered how some apps rocket up the charts so quickly? Sometimes you’ll spot one that seems like a curveball, like a pub rock covers band hitting...
Florence Broderick "Not today downloaders": New downloaders techniques in Google Play Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
Florence Broderick Information leakage in Data Loss Prevention leader companies Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
