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Beatriz Sanz Baños

Your children’s toys are now connected

Smartwatches, drones, lights controlled from our mobile or connected scooters are already a reality in our everyday life. Connectivity and data storage have been gradually taking over the consumer...
Beatriz Sanz Baños

Distribution and Logistics Companies

IoT technology services are already applied in the distribution and logistics industry to optimize different processes. This has a positive effect on the productivity, security and the preventive maintenance...
Beatriz Sanz Baños

Have you ever wondered where the energy comes from?

Thousands of companies and households have already use solar energy, with the dual purpose of reducing the carbon footprint of the planet and actively control their consumption. Have you already joined...
Antonio Pita Lozano

The data-driven transformation of businesses, a matter of survival

Written by Antonio Pita During the Digital Enterprise Show (#TelefónicaEmpresasDES) celebrated in Madrid at the end of last month we had the opportunity to look at the state-of-the-art disciplines which surround the...
Anshul Kudal

How do you capture clients on multiple channels?

Have you heard of the word omnichannel? It is a word which is used a lot in the world of marketing. Like its name indicates, it refers to multiple...
Beatriz Sanz Baños

Make your holidays run smoothly with IoT

The arrival of summer holidays allows us to visit our favorite destinations, but who isn´t worried about losing their suitcase when travelling? Luckily, IoT help us to have everything...
Beatriz Sanz Baños

How do brands speak to you?

Internet of Things gives companies a world of possibilities to improve their productivity, management and service they offer to their clients. This last section is especially important in Retail, where...
AI of Things

Business Message main players and roles

Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
Beatriz Sanz Baños

Innovating with IoT

Startups create products and technological solutions that anticipate the needs of the future, helping us in the transition to the digital age. However, they need resources so that time...
Fernando García Gómez

Fleet Optimise for Rent-a-car Companies

Fleet Optimize enables car rental companies to create new revenue streams, reduce the operating costs of vehicle fleets and improves the safety and customer experience.

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One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
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Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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