LUCA Do not miss what happened at NID 2018: WE ARE IN Under the claim We are in, Telefónica developed the Network Innovation Day 2018 (#NID2018) on July 14th. This was the first annual innovation event of the network, which aims...
LUCA The rise of data-driven education Here at LUCA, we like to use our blog to discover and explore how Big Data can be used in parts of society that have historically been closed off...
Mirian Martinez Varas MWC 2017: The evolution of connectivity and new uses for IoT The nature of Internet of Things is the connection between devices, between platforms, between actions and between people. Connectivity is crucial in a world of growing needs, which in...
Beatriz Sanz Baños Innovating with IoT Startups create products and technological solutions that anticipate the needs of the future, helping us in the transition to the digital age. However, they need resources so that time...
Innovation and Laboratory Area in ElevenPaths Uncovering APTualizator: the APT that patches Windows By the end of June 2019, we assisted to an incident were a high number of computers had started to reboot abnormally. In parallel, Kaspersky detected a file called swaqp.exe, which apparently...
ElevenPaths The post-quantum future is around the corner and we are still not prepared Every year we have more powerful computers with a higher calculation capacity, is that fact good or bad? Think twice before giving an answer. It depends. Because if global information...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA Are data-driven strategies in the energy sector competitive? Naturgy proves it. In today’s data story, we explore the success story of a large energy company, Naturgy, and how its digital transformation process towards becoming a data-driven company is already having...
Olivia Brookhouse AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
LUCA How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Stefan Leadbeater How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
Cristina de la Cruz Telefónica merges home communications through Aura Ecosystem Telefónica has been introducing technology into its customers’ homes for years, and now it is taking a step further by implementing Artificial Intelligence at home, through Movistar Home and Movistar Living Apps. An entire...
LUCA The 2 types of learning in Machine Learning: supervised and unsupervised We have already seen in previous posts that Machine Learning techniques basically consist of automation, through specific algorithms, the identification of patterns or trends which “hide” in the data. Thus, it...
Stefan Leadbeater How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Fernando Menéndez The expansion and future of Aura, Telefónica’s AI A few years ago, Telefónica began a digital transformation process with the aim of seeking simplification, adaptation and the comprehensive digitalisation of the Company through the design and implementation...
Richard Benjamins Artificial Intelligence for warfare or for maintaining peace On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...
LUCA The best Data Science certifications Over the last 10 years, the amount of data we have generated has soared to unprecedented heights. It is said that by 2020, each person will be generating 1.7...
Santiago Morante Cendrero Warning About Normalizing Data For many machine learning algorithms, normalizing data for analysis is a must. A supervised example would be neural networks. It is known that normalizing the data being input to...
LUCA Machine Learning to analyze League of Legends Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
Richard Benjamins Artificial Intelligence vs Cognitive Computing: What’s the difference? The media hype around Artificial Intelligence (AI) and Cognitive Computing is unquestionable at the moment. They seem to appear everywhere on the Internet in the press, blogs, conferences and events...
