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Beatriz Sanz Baños

Beatriz Sanz es licenciada en Publicidad y Relaciones Públicas por la Universidad de Valladolid. Trabajó 5 años como publicista y en la actualidad forma parte del equipo de comunicación y marketing en Telefónica IoT.



Beatriz Sanz Baños

“Truly the Matrix, minus the human batteries”

The Fourth Industrial Revolution is about much more than just applying today’s technology to industries. It’s about integrating intelligent cyber-physical systems such as AI and machine learning along with...
Beatriz Sanz Baños

The emotions of IoT

Understanding emotions is crucial in new marketing strategies. Due to the oversaturation of products and approaches, new formulas have to be found that help the retail sector sell an...
Beatriz Sanz Baños

Fashion connected: the IoT revolution in the textile sector

Although it seems straight out of a futuristic novel, already connected clothes do exist. Data exchange between these clothes and mobile devices makes them able to take calls, regulate body temperature,...
Beatriz Sanz Baños

Blockchain opportunities for IoT

Blockchain technology offers a wide variety of applications in different productive sectors. Financial services, informatics security, cryptocurrency or merchandise supply chains are some of them.
Beatriz Sanz Baños

IoT Trends for 2018

Beatriz Sanz Baños

IoT Trends for 2018, connectivity in the limelight

In 2017, we have seen the rise of technologies associated with Big Data, the popularization of VR and the emergence of autonomous cars. But much still remains to be...
Beatriz Sanz Baños

Chuck Martin: “The industry can anticipate consumers’ needs even before they feel that need. This is the future that awaits us on Internet of Things”

Internet of Things has become a fixture of our daily lives. Currently, we are equipped with a set of technologies and uses, an ecosystem, that is alive and in full...
Beatriz Sanz Baños

José Ignacio Guerra: “We’re playing a leading role in IoT scene in Latin America”

The Telefónica R&D centre (TID in Spanish) in Chile is a benchmark for Internet of Things technologies. This is the only research complex in Latin America to bring together all the...
Beatriz Sanz Baños

GeoGestión, the Internet of Mobile Workforces

GeoGestión is a solution that streamlines processes that were previously costly for businesses in terms of both money and resources. To illustrate this with some examples this system addresses...
Beatriz Sanz Baños

What’s the role of satellite connectivity in an IoT world?

The European Space Agency (ESA) recently launched the Hispasat 36W-1 into space. This satellite begins the update of a platform that aims to renew the services offered by many...

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