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Beatriz Sanz Baños

5 IoT elements to improve the customer experience in your store

There are fewer and fewer sectors that can ignore Internet of Things. What started as a tech trend focused on home security and personal exercise has evolved in such a...
AI of Things

The AI Hunger Games – Why is modern Artificial Intelligence so data hungry? (Part I)

Guest Post written by Paulo Villegas – Head of Cognitive Computing at AURA in Telefónica CDO Modern Artificial Intelligence is performing human-like tasks that seemed out of reach just a...
ElevenPaths

New tools: Metashield Bots, analyzing and cleaning metadata for everyone, from everywhere

You all know Metashield. Basically, it is a technology from our own to analyze and clean metadata, that is used in several of our own products. Although metadata seems...
Richard Benjamins

Will GDPR’s “right to data portability” change the data industry forever?

After years of preparation, on May 25 2018, the new General Data Protection Regulation (GDPR) has come into force.  Much has been written, discussed and speculated about it. Over...
AI of Things

Podcast #1: The Challenges of working with data

This is the first of a series of podcasts where, Richard Benjamins, Data & AI Ambassador for Telefonica/LUCA, will share with us his thoughts and reflexions about these Technologies. Richard...
Luis Simón Gómez Semeleder

Farms 4.0: IoT to benefit agriculture

When we think about Internet of Things, different pictures come to mind: a sensor that measures the activity inside our house, a bracelet that helps us exercise, or a device that helps...
AI of Things

Ready for a Wild World: Big Data is key for humanitarian issues

The Big Data for Social Good event organized by LUCA, “Ready for a Wild World“, took place on May 24th and brought together experts from relevant global organizations and...
ElevenPaths

ElevenPaths further strengthens its reputation as a cybersecurity services provider

Today was the fifth edition of the Security Day event, organized by ElevenPaths, the Telefónica Cybersecurity Unit, which took place in Madrid, under the slogan “Cybersecurity On Board“. This...
ElevenPaths

#CyberSecurityPulse: Google’s project to fight election attacks

On the night of the primary elections in May, the residents from the county Knox, Tennessee, did not know who had won for about an hour. They did not...
ElevenPaths

Expanding Neto capabilities: how to develop new analysis plugins

In previous posts we have introduced Neto as a browser extension analyzer. The first version we released, 0.5.x included a CLI, a JSON-RPC interface and could be used directly...

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José Luis Núñez Díaz
Towards a smarter supply chain
One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
Florence Broderick
Top of the app charts. Shuabang: automated malware made in China
Have you ever wondered how some apps rocket up the charts so quickly? Sometimes you’ll spot one that seems like a curveball, like a pub rock covers band hitting...
Florence Broderick
"Not today downloaders": New downloaders techniques in Google Play
Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
Florence Broderick
Information leakage in Data Loss Prevention leader companies
Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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