LUCA Responsible data usage for effective advertising Written by Liao Yin Tung Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
LUCA Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business “We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
Beatriz Sanz Baños An IoT that deserves an Oscar Connectivity has reached the film industry. The use of drones, virtual reality or beacon technology offers spectators the possibility of enjoying a much more complete audiovisual experience.
Beatriz Sanz Baños The End of Internet as we know it This post is part one of a two post series that will explore how communications are not only affected by the paradigm shift of connecting everything but a driving...
ElevenPaths The base rate fallacy or why antiviruses, antispam filters and detection probes work worse than what is actually promised Before starting your workday, while your savoring your morning coffee, you open your favorite cybersecurity newsletter and an advertisement on a new Intrusion Detection System catches your attention: THIS IDS...
ElevenPaths ElevenPaths and BitSight deliver enhanced visibility into supply chain risk with continuous monitoring Security Ratings Market Leader Expands Global Reach with New Strategic Alliance CAMBRIDGE, MA—June 13, 2017. ElevenPaths, Telefónica Cibersecurity Unit specialized in the development of innovative security solution, and BitSight, the Standard...
Olivia Brookhouse Big Data, the fuel for Digital Banks In 1981, Bill Gates said “640KB will be enough for anybody”. Surpisingly, it was hard even then, to imagine where we would be today; in a sea of data....
LUCA The best Data Science certifications Over the last 10 years, the amount of data we have generated has soared to unprecedented heights. It is said that by 2020, each person will be generating 1.7...
LUCA “Data is in the air” with the Data Science Awards Spain 2018 Winners of the Data Science Awards 2018. On November 22nd, Telefónica celebrated the third edition of the Data Science Awards Spain 2018 prize giving, the only awards in Spain that...
LUCA Human Intelligence driving AI: Demand for Data Scientists Many industries today are data-driven. The amount of data, its variety, and the speed at which it is collecting means that it needs to be analysed scientifically if any...
Richard Benjamins. Lessons learned from The Cambridge Analytica / Facebook scandal It has been now some time that the Cambridge Analytica / Facebook scandal was first revealed on March 17, 2018 by The Guardian and the New York Times. Much has been...
LUCA The AI Hunger Games – Why is modern Artificial Intelligence so data hungry? (Part II) Guest Post written by Paulo Villegas – Head of Cognitive Computing at AURA in Telefónica CDO Modern AI can achieve the impressive performance in perception & recognition tasks mentioned in...
LUCA Big Data Analytics, but what type? In today’s climate, businesses are already aware that if they don’t make the most of their data, they will be left behind by the competition. They know that traditional...
LUCA Our 5 Favorite Free Data Courses Although it might seem like a nearly impossible feat, it is never too late to learn about Big Data, Machine Learning, and everything in between. You can get test...
LUCA 7 Big Data and AI predictions for 2018 2017 was, for the most part, an extremely successful year in terms of technological advancement. The IoT era kick started, Artificial Intelligence and Machine Learning gained public interest and...
LUCA 5 degree programs for becoming a Data Scientist At LUCA, our Data Scientists are at the heart of what we do. Recruiting these valuable team members can be a challenge, though, because they are in such high...
Olivia Brookhouse Would you let Artificial Intelligence run Christmas? Artificial Intelligence and Big Data are transforming the workplace, providing real time insights to optimize decision making. Meanwhile at home, AI embedded home devices and online applications can accurately...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
