Paloma Recuero de los Santos IoT and Big Data: What’s the link? The digital revolution has changed our lives. To begin with, technological advances were linked to the worlds of scientific research, industrial innovation, the space race, defence, health, private companies...
LUCA How Big Data helped Stuttgart improve commutes and tackle Climate Change Here at LUCA, we are passionate about harnessing the power of data to tackle problems. Whether the problem is a global threat like climate change or a personal issue...
Luis Simón Gómez Semeleder IoT Activation: the IoT Program for Startups Telefónica launches the IoT Activation program to help startups develop their Internet of Things products. Thanks to IoT Activation, companies will have access to Telefónica’s exclusive services and tools to...
Beatriz Sanz Baños Make your holidays run smoothly with IoT The arrival of summer holidays allows us to visit our favorite destinations, but who isn´t worried about losing their suitcase when travelling? Luckily, IoT help us to have everything...
Alfonso de la Rocha Gómez-Arevalillo The truth behind Libra, Facebook’s new cryptocurrency It’s been almost a week since Facebook’s public release of Libra Blockchain, a decentralized programmable database promoted by Facebook to support a low-volatility cryptocurrency. Opiniated rivers of ink have...
ElevenPaths #CyberSecurityPulse: Google’s project to fight election attacks On the night of the primary elections in May, the residents from the county Knox, Tennessee, did not know who had won for about an hour. They did not...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA Are data-driven strategies in the energy sector competitive? Naturgy proves it. In today’s data story, we explore the success story of a large energy company, Naturgy, and how its digital transformation process towards becoming a data-driven company is already having...
Olivia Brookhouse AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
LUCA How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Stefan Leadbeater How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
LUCA The 2 types of learning in Machine Learning: supervised and unsupervised We have already seen in previous posts that Machine Learning techniques basically consist of automation, through specific algorithms, the identification of patterns or trends which “hide” in the data. Thus, it...
Stefan Leadbeater How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Richard Benjamins Artificial Intelligence for warfare or for maintaining peace On July 3, 2019, I attended an event organized by the Spanish Center for National Defense Studies (CESEDEN) and the Polytechnic University of Madrid (UPM) on the impact of AI...
Antonio Pita Lozano The data-driven transformation of businesses, a matter of survival Written by Antonio Pita During the Digital Enterprise Show (#TelefónicaEmpresasDES) celebrated in Madrid at the end of last month we had the opportunity to look at the state-of-the-art disciplines which surround the...
Anshul Kudal How do you capture clients on multiple channels? Have you heard of the word omnichannel? It is a word which is used a lot in the world of marketing. Like its name indicates, it refers to multiple...
Rocío Muñoz Paul How Telefonica has implemented the first automatized SDN network Much research and case studies have been put into the latest technologies as applied to telecommunications networks for automation and operational efficiency purposes aimed at the needs of future 5G networks and...
Olivia Brookhouse How to learn Python: the most important skill for employers The application of Artificial Intelligence to optimize Big Data and provide Data Insights is becoming a necessity to all business processes, therefore programmers are in hot demand. Designing effective...
LUCA The use of AI and Machine Learning in the beer industry Artificial Intelligence has made its way into so many crucial aspects of our lives whether it be in medical care, transport, or even catering, but there are also so...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
LUCA Machine Learning to analyze League of Legends Written by David Heras and Paula Montero, LUCA Interns, and Javier Carro Data Scientist at LUCA When League of Legends was released in 2009, few people could have predicted what...
