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Carlos Alberto Lorenzo Sandoval

Political Scientist at UCM, with specialism in communication from King’s College London and HUFS South Korea. Currently in the Brand Experience area of LUCA, Telefónica's data unit.



Carlos Alberto Lorenzo Sandoval

You are no longer just a company of products or services, you are a data company

All companies in operation today are actually data companies. This is because, every day they collect and process a large amount of information: from customers, internal operations, suppliers, partners...
Carlos Alberto Lorenzo Sandoval

Transform to Perform: If you have talent in your company, don’t let it escape

Cars can’t fly yet, but do we need them when we are experiencing a flood of information from all directions? I have always wondered what the traffic lights of the future would...
Carlos Alberto Lorenzo Sandoval

Towards the Fourth Industrial Revolution

The customization of mass production is the catalyst for change that, among other things, originates industry 4.0 A lot has happened since the steam engine changed the course of our...

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