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Aura Ecosystem

Cristina de la Cruz

How do we talk to Aura in different countries?

The implementation of Aura, Telefónica’s Artificial Intelligence, in Spain, Brazil, the United Kingdom and Germany has revolutionised the way customers interact with the company. Currently, and depending on the...
Óscar Mancebo

Movistar Living Apps, a new technological experience in the home

The fact that Artificial Intelligence is revolutionising and transforming the telecommunications sector is nothing new. Users, accustomed to dealing with virtual assistants and chatbots, increasingly rely on digital transformation. Anticipating...
Cristina de la Cruz

Telefónica merges home communications through Aura Ecosystem

Telefónica has been introducing technology into its customers’ homes for years, and now it is taking a step further by implementing Artificial Intelligence at home, through Movistar Home and Movistar Living Apps. An entire...
Fernando Menéndez-Ros

The expansion and future of Aura, Telefónica’s AI

A few years ago, Telefónica began a digital transformation process with the aim of seeking simplification, adaptation and the comprehensive digitalisation of the Company through the design and implementation...

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