AI of Things LUCA Talk: RCS for Business Messaging, a New Generation It is undeniable that we are in the midst of a revolution in communications. With more than five billion active accounts in mobile messaging applications and a strong upward...
Olivia Brookhouse Can Big Data help reduce Deforestation in the Amazon? The disturbing images and videos of the Amazon ablaze last month were truly shocking and saddening. Not only trees, but wildlife, animals, habitats and homes burned to the...
Víctor González Improving Effectiveness at a Call Center with Machine Learning Understanding our clients and giving the best response to meeting their needs in the shortest amount of time possible is key to improving satisfaction and engagement with the company. The problem begins...
Olivia Brookhouse Could Artificial Intelligence be used to prevent suicide? The UK and Europe are experiencing a Mental Health crisis, where Suicide is the most common cause of death for men aged 20-49 in England and Wales. According to...
AI of Things Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
AI of Things Are data-driven strategies in the energy sector competitive? Naturgy proves it. In today’s data story, we explore the success story of a large energy company, Naturgy, and how its digital transformation process towards becoming a data-driven company is already having...
Olivia Brookhouse AI in Advertising: Prediciting Trends or Reinforcing Stereotypes? Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...
AI of Things How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
Stefan Leadbeater How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
AI of Things The 2 types of learning in Machine Learning: supervised and unsupervised We have already seen in previous posts that Machine Learning techniques basically consist of automation, through specific algorithms, the identification of patterns or trends which “hide” in the data. Thus, it...
José Luis Núñez Díaz Towards a smarter supply chain One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
ElevenPaths Telefónica WannaCry File Restorer: How can we recover information deleted by WannaCry? When cyberattacks occur in large organizations, it is crucial to remember where duplicate files are stored, as this information is also subject to infection by a malware virus or...
Florence Broderick Jam Session with Greg Day Madrid 2017 Roundup Estrenamos el mes de febrero uniéndonos a nuestros colegas de Palo Alto para celebrar nuestra primera Jam Session del año en Madrid. Este año iniciamos nuestras sesiones de visión...
Florence Broderick New tool: PinPatrol for Chrome. Something more than a plugin, a forensics tool Back in July, we created a new tool for improving the experience using HSTS and HPKP in Firefox. Now it’s time for Chrome. It shows this information in a...
Florence Broderick New tool: Maltego transforms for Tacyt If you are a Maltego user, you already know how intuitive and useful it is for researching and analyzing information. You may know as well that Maltego allows to...
