The 6 key conclusions of the user experience of Internet of Things in Spain

According to the study Things Matter 2019 the connected car is one of the engines of the IoT

87% of those who use IoT declare that they wouldn’t give up their benefits once they are already part of their lives. This is reflected in the Things Matter report which shows the importance that IoT is progressively acquiring in the lives of Spanish users and companies in different sectors of industrial, commercial or institutional activity. 

The Internet of Things area of ​​Telefónica, in a partnership with Ipsos, have launched the second edition of the Things Matter report. If you like to be up to date with technology, if you are thinking of integrating intelligent products or services into your business, if you are an IoT ecosystem partner, you cannot miss it!

What are the 6 key conclusions of the Internet of Things we find in this report? 

IOT IS CONSOLIDATED AS A SHIFT LEVER OF DIGITAL TRANSFORMATION

Be it companies, institutions or consumers, the adoption of IoT progresses decisively in all the environments analyzed in the Things Matter report. All of the technology development managers interviewed show a clear intention to increase the variety and quantity of IoT solutions that they will integrate into their respective organizations.

THERE IS 66% MORE OF IOT CONSUMERS

Consumers increasingly use connected devices and their applications. The market is beginning to meet this interest differently depending on the sector. Those that respond with greater agility to the expectations of the users (price, compatibility between devices, ease of use, etc.) are the ones that offer clearer growths. 

THE CONNECTED CAR IS ONE OF IOT’S GREAT ENGINES

The connected car has tripled its presence since the publication of the previous Things Matter, partly thanks to the initiatives of some car manufacturers.

MATURE THE INDUSTRIAL USE OF IOT

All those responsible for companies interviewed for this report see IoT as an unstoppable trend, regardless of the sector and the level of technological sophistication they are in. It can be said that Spanish industries already have knowledge of IoT and that they have passed the test phase to enter a new one. This phase demands more developments and concrete applications of IoT projects and solutions.

SUSTAINABILITY AND SECURITY GAIN WEIGHT IN THE ADOPTION OF IOT

As IoT grows, users’ confidence (more than 50%) grows in terms of security. Energy efficiency and the sustainability of IoT devices and solutions appear as a priority both industrially and personally.

THE INTEGRAL USER EXPERIENCE IS KEY

A connected solution is much more valued when it is integrated into the entire user experience. Examples are the driving experience provided by the connected car, or the approach to connectivity from beginning to end in a factory.

Thanks to these 6 key conclusions, which are included in the Things Matter report, we can know the impact and reception generated by the Internet of Things so far, in order to continue on the path to digital transformation.

A transformation that has only just begun and that will connect people and companies with the things that really matter to them.