LUCA Responsible data usage for effective advertising Written by Liao Yin Tung Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
LUCA Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business “We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
Beatriz Sanz Baños An IoT that deserves an Oscar Connectivity has reached the film industry. The use of drones, virtual reality or beacon technology offers spectators the possibility of enjoying a much more complete audiovisual experience.
Beatriz Sanz Baños The End of Internet as we know it This post is part one of a two post series that will explore how communications are not only affected by the paradigm shift of connecting everything but a driving...
ElevenPaths The base rate fallacy or why antiviruses, antispam filters and detection probes work worse than what is actually promised Before starting your workday, while your savoring your morning coffee, you open your favorite cybersecurity newsletter and an advertisement on a new Intrusion Detection System catches your attention: THIS IDS...
ElevenPaths ElevenPaths and BitSight deliver enhanced visibility into supply chain risk with continuous monitoring Security Ratings Market Leader Expands Global Reach with New Strategic Alliance CAMBRIDGE, MA—June 13, 2017. ElevenPaths, Telefónica Cibersecurity Unit specialized in the development of innovative security solution, and BitSight, the Standard...
ElevenPaths Download for Free Our New Book: ‘Irrational Decisions in Cybersecurity: How to Overcome Thinking Errors That Bias Your Judgements’ In the transmedia universe of Blade Runner, replicants are artificial human beings manufactured by bioengineering by Tyrell Corporation. They are physically indistinguishable from a human, except for one detail: their lack of...
ElevenPaths We Announce Our Digital Operation Centers, Where All Our Digital Services Are Focused The Telefónica Cybersecurity Unit holds its VII Security Innovation Day, under the motto ‘Guards for Digital Lives.’With speakers such as Chema Alonso, Pedro Pablo Pérez, Julia Perea and Ester...
ElevenPaths Managed Detection & Response: Prevention is Not Enough, You Need to Become Cyber-Resilient You want your organization to be cyber-resilient but you have no means? You have advanced security solutions in place, but you lack skilled staff trained to take advantage of them? You...
ElevenPaths Come to Create Technology at Telefónica’s Chief Data Office Unit Hi Hacker! Technology is in a constant evolution and so are we. Therefore, from Telefónica, throughout the Chief Data Office (CDO) led by Chema Alonso, which includes Aura -Cognitive Intelligence-, ElevenPaths -Cybersecurity-, LUCA -Big Data-...
Olivia Brookhouse Would you let Artificial Intelligence run Christmas? Artificial Intelligence and Big Data are transforming the workplace, providing real time insights to optimize decision making. Meanwhile at home, AI embedded home devices and online applications can accurately...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
