Countries / Global

Salmerón Uribes Marina

Marina Salmerón is licensed in Advertising and Public Relations, entitled superior in Advertising Graphic, and Master in Marketing Direction by EAE Business School. Today is Digital Communications & Social Media Specialist on Telefónica On The Spot Services. Entrepreneur and intraemprendedora by nature, and in love with technology and innovation.

Salmerón Uribes Marina

“The client seeks to live a different experience with each purchase”

“The music of nougat “El Almendro” is recognized by one hundred percent of the respondents” We all take it for granted when entering a hotel, a cafeteria or a supermarket...

Salmerón Uribes Marina

The connected football stadiums

The Wanda Metropolitan Stadium of Club Atlético de Madrid is the most intelligent stadium in Europe today. After the emergence of Telefónica as an official technology provider, the possibilities...

Salmerón Uribes Marina

The importance of labeling: spotlabel

In an increasingly digitized world, technological innovation is a fundamental value. The adoption of new technologies and the possibilities of connectivity offered by Internet of Things can give a...

Salmerón Uribes Marina

Smart stores, the future of Retail

In the information age, the retail sector, or what is the same, the commercialization of products and services, has been forced to leave behind the mere exhibition of products...

Salmerón Uribes Marina

New experiences in the stores of the future

The digital transformation of brick-and-mortar stores and their integration with other channels is an inevitable process. It is also the best way to rise to the challenge that 100%...