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Fernando Menéndez-Ros

Periodista y buscador. Actualmente en el equipo de Brand Awareness Aura (Telefónica CDO). “Lo que hoy es real, alguien dijo antes que era imposible”



Fernando Menéndez-Ros

Telefónica Colombia and Ecuador: Success stories in Digital Transformation

Thanks to Artificial Intelligence, the digital relationship with customers is becoming closer and more efficient. Colombia and Ecuador have positioned themselves as pioneers in their markets by opting for avant-garde technologies such...
Fernando Menéndez-Ros

Aura arrives in Colombia to transform the relationship with its customers

During the Andicom International ICT Congress, which took place last Friday in Cartagena de Indias (Colombia), the CEO of Telefónica Movistar in Colombia, Fabián Hernández, announced the launch of...
Fernando Menéndez-Ros

The expansion and future of Aura, Telefónica’s AI

A few years ago, Telefónica began a digital transformation process with the aim of seeking simplification, adaptation and the comprehensive digitalisation of the Company through the design and implementation...
Fernando Menéndez-Ros

Telefónica: a data and Artificial Intelligence driven company

Last week Chema Alonso, Chief Data Officer of Telefónica, and Irene Gómez, Director of Telefónica Aura, gave a keynote speech about the company’s vision and ongoing projects on data...
Fernando Menéndez-Ros

“Artificial Intelligence is amazing, but it must act with principles and values.”

This week, Telefónica has played a very important role as a Global Partner Leader in the Digital Enterprise Show (DES 2019), Europe’s largest professional forum dedicated to the digital...
Fernando Menéndez-Ros

“Data, Cloud and AI are the fuel for digital transformation.”

The TM Forum 2019 has recently taken place in Nice (France), a forum that encourages the industry’s association and drives the digital transformation of companies, that was attended by...

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Florence Broderick
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