Countries / Global

Paloma Recuero de los Santos

Especialista en generación de contenidos tecnológicos para los canales digitales de Telefónica Tech AI of Things. Licenciada en Ciencias Físicas y Máster en Tecnología Educativa. Apasionada por las “tecnologías para la vida”, las que nos hacen la vida más fácil (que no son todas) y por la pedagogía.

Paloma Recuero de los Santos

How can Brand Sponsored Data be used as a marketing tool for video advertising?

(Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...

Paloma Recuero de los Santos

What are the 5 principles of joined-up data?

The definition and principles of ‘open data’ are quite clear and simple but the principles of joined-up data are less clear. Can you enunciate five principles of joined-up data...