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      From Data Exhaust to Data-Driven: How CEOs face Big Data

      Since Big Data became a buzzword in the board room of companies some years ago (thanks to McKinsey’s report “Big Data: The next frontier for innovation, competition, and productivity”), many...
      LUCA

      Designing an OOH advertising map in Brazil

      For any company, it is vital that they maximize their client reach, and one way of doing this is to make use of the power and value that advertising...
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    • Cascajo Sastre María

      The Future of Connected Vehicles and IoT

      Connected vehicles are increasingly becoming reality, and in fact, you may have even had the chance to drive one. A study carried out by PwC entitled The Bright Future of...
      Beatriz Sanz Baños

      Fashion connected: the IoT revolution in the textile sector

      Although it seems straight out of a futuristic novel, already connected clothes do exist. Data exchange between these clothes and mobile devices makes them able to take calls, regulate body temperature,...
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    • Ripple20: Internet Broken Down Again
      Sergio De Los Santos

      Ripple20: Internet Broken Down Again

      Billions of IoT devices have been affected. However, this is not the first time a catastrophe of this magnitude has occurred.
      Our Story with Govertis
      Carmen Dufur

      Our Story With Govertis

      Since José Mª Álvarez-Pallete announced the creation of Telefónica Tech last November, ElevenPaths has accelerated its pace to get the complicated yet exciting mission that was entrusted to us...
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Olivia Brookhouse

I currently study at the University of Bath, reading International Management and Spanish. For my Year Abroad, I joined Telefonica's Data unit, LUCA, in August 2019. As a Digital Marketing Intern, I work closely with the Marketing and Communication team and Brand Experience, helping manage various media channels. Also I post weekly blogs about interesting developments in AI and Big Data.



Olivia Brookhouse

When will Robots find a place in the Smart Home?

With the mass introduction of smart speakers, smart doorbells, smart fridges and even smart toilets there is a world of possibilities when it comes to innovating our homes. Whilst...
Olivia Brookhouse

How to learn Python: the most important skill for employers

The application of Artificial Intelligence to optimize Big Data and provide Data Insights is becoming a necessity to all business processes, therefore programmers are in hot demand. Designing effective...
Olivia Brookhouse

Artificial Intelligence: a companion to fight loneliness

Today is International friendship day, a day where we can celebrate all those individuals around us that bring us joy daily. Whilst we might imagine the youth population to...
Olivia Brookhouse

IoT and Big Data in football to enable intelligent decision making

IoT and Big Data in sport are becoming ever more prevalent, bringing value to not only players but spectators too. Football, although a seemingly basic sport with a just...
Olivia Brookhouse

The Big Data and IoT applications fighting coronavirus

The coronavirus pandemic has truly turned our lives upside down, changing how we work, study and interact in every way. The global health crisis has tested every government’s ability...
Olivia Brookhouse

Telefónica Activation Programme: Innovate with IoT

Creating and inventing technological products and solutions. Anticipating the needs of the future and helping the transition to the digital era. Do you know who we are talking about?...
Olivia Brookhouse

Telefónica Activation Programme, how to scale your startup

Today we bring you a post aimed at all you entrepreneurs. According to a study conducted by Wayra, 74% of startups are seeing their business affected by the damage...
Olivia Brookhouse

IoT and Big Data, essential technologies for Rugby Union

Next in our series of #IoTinSport we are focusing on the innovation of IoT and Big Data in the sport of Rugby. Using IoT devices within sport allows coaches...
Olivia Brookhouse

How to build a Smart City: with IoT and Big Data

A smart city is defined as a high-performance urban environment, where the aim is to optimize the use of resources and access to services. Smart cities take advantage of technological...
Olivia Brookhouse

Advances of Industria 4.0 and its impact on society

We are currently living at a time where technology is heavily present in our lives. One of the greatest advances has to be the development of Industry 4.0, known...

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We surf the Internet on a daily basis. Many of us are already considered digital natives. Yes, it is almost an extension of us, but are we really aware...
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There are many reports on security trends and summaries, but at ElevenPaths we want to make a difference. From the Innovation and Laboratory team, we have just launched our...
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When John McCarthy and Marvin Minsky founded Artificial Intelligence in 1956, they were amazed how a machine could perform incredibly difficult puzzles quicker than humans. However, it turns out...
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