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Cristina de la Cruz



Cristina de la Cruz

How do we talk to Aura in different countries?

The implementation of Aura, Telefónica’s Artificial Intelligence, in Spain, Brazil, the United Kingdom and Germany has revolutionised the way customers interact with the company. Currently, and depending on the...
Cristina de la Cruz

Telefónica merges home communications through Aura Ecosystem

Telefónica has been introducing technology into its customers’ homes for years, and now it is taking a step further by implementing Artificial Intelligence at home, through Movistar Home and Movistar Living Apps. An entire...
Cristina de la Cruz

Hacker Women are driving Aura, Telefónica’s Artificial Intelligence

Telefónica is the pioneer telco in introducing Artificial Intelligence (AI), through Aura, to facilitate communication with its customers. Behind this initiative, one of the Company’s most ambitious, the profiles...
Cristina de la Cruz

Do Virtual Assistants improve the user experience with telcos?

Virtual Assistants are more and more relevant in people’s daily lives, especially when it comes to requesting traffic information, reminders, weather reports… However, when it comes to interacting with...

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José Luis Núñez Díaz
Towards a smarter supply chain
One of the recurring use cases that is always mentioned when talking about Blockchain is its application in supply chains. In fact, back in 2018, at Telefónica we were...
Florence Broderick
Top of the app charts. Shuabang: automated malware made in China
Have you ever wondered how some apps rocket up the charts so quickly? Sometimes you’ll spot one that seems like a curveball, like a pub rock covers band hitting...
Florence Broderick
"Not today downloaders": New downloaders techniques in Google Play
Downloaders are not new in Android, but lately, they are getting more and more important for attackers as a method to avoid Google Play barriers and malware detection. In...
Florence Broderick
Information leakage in Data Loss Prevention leader companies
Gartner has released a study that classifies the most important companies that offer Data Loss Prevention (DLP) solutions depending on their position, strategy, effectiveness, and market leadership. We have made...
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