Paloma Recuero de los Santos How can Brand Sponsored Data be used as a marketing tool for video advertising? (Content written by Cambria HAYASHINO) Connecting with customers while they are on the go is crucial for every successful marketing and sales campaign. More and more companies have realized that...
LUCA Reducing travel delays using Big Data When we travel by public transport, there are a number of factors that affect our satisfaction with the journey. Sadly, data science can’t help us to enjoy seats that...
Beatriz Sanz Baños What’s the role of satellite connectivity in an IoT world? The European Space Agency (ESA) recently launched the Hispasat 36W-1 into space. This satellite begins the update of a platform that aims to renew the services offered by many...
Beatriz Sanz Baños Reviewing what makes a smart city smart Smart Cities are no longer a promise of the future but an increasing priority for local, regional and countrywide governments and a flourishing business area for technological firms and...
ElevenPaths New tool: PySCTChecker This is a “Quick and dirty” Python script for checking if a domain properly implements Certificate Transparency. If so, it is possible to observe how Certificate Transparency is implemented...
ElevenPaths #CyberSecurityPulse: Last Update About Bad Rabbit Ransomware On October 24th infections about a ransomware called Bad Rabbit began to spread. Less than one day, it has been targeting organizations and consumers, mostly in Russia, Ukraine, Turkey,...
Carlos Ávila The Pharmaceutical Retail Industry and Their Mobile Applications Are users of pharmaceutical applications safe in terms of data security and privacy? Discover this analysis from our CSA Carlos Ávila.
Gabriel Bergel Risk Analysis Applied to COVID-19 Our CSA Gabriel Bergel shows you how to apply the Risk Analysis methodology to the management of the COVID-19 threat.
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
Santiago Morante Cendrero Warning About Normalizing Data For many machine learning algorithms, normalizing data for analysis is a must. A supervised example would be neural networks. It is known that normalizing the data being input to...
LUCA Expert Systems in the World of Medicine Written by Sergio Sancho Azcoitia, Security Research en ElevenPaths Since its appearance a few years ago, expert systems have been applied in different fields. Due to their effectiveness they have...
