LUCA Responsible data usage for effective advertising Written by Liao Yin Tung Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
LUCA Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business “We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
Beatriz Sanz Baños An IoT that deserves an Oscar Connectivity has reached the film industry. The use of drones, virtual reality or beacon technology offers spectators the possibility of enjoying a much more complete audiovisual experience.
Beatriz Sanz Baños The End of Internet as we know it This post is part one of a two post series that will explore how communications are not only affected by the paradigm shift of connecting everything but a driving...
ElevenPaths The base rate fallacy or why antiviruses, antispam filters and detection probes work worse than what is actually promised Before starting your workday, while your savoring your morning coffee, you open your favorite cybersecurity newsletter and an advertisement on a new Intrusion Detection System catches your attention: THIS IDS...
ElevenPaths ElevenPaths and BitSight deliver enhanced visibility into supply chain risk with continuous monitoring Security Ratings Market Leader Expands Global Reach with New Strategic Alliance CAMBRIDGE, MA—June 13, 2017. ElevenPaths, Telefónica Cibersecurity Unit specialized in the development of innovative security solution, and BitSight, the Standard...
Innovation and Laboratory Area in ElevenPaths Uncovering APTualizator: the APT that patches Windows By the end of June 2019, we assisted to an incident were a high number of computers had started to reboot abnormally. In parallel, Kaspersky detected a file called swaqp.exe, which apparently...
Innovation and Laboratory Area in ElevenPaths #CyberSecurityReport19H1: 45,000 apps removed from Google Play, 2% of them detected by antiviruses Currently, there are a number of reports addressing trends and summaries on security. However, at ElevenPaths we want to make a difference. Our Innovation and Labs team has just...
ElevenPaths New research: we discover how to avoid SmartScreen via COM Hijacking and with no privileges COM Hijacking technique has a simple theoretical basis, similar to the DLL Hijacking one: What does it happen when an application searches for a non-existent COM object on the...
ElevenPaths Carrier Level Immutable Protection (CLIP): secure and trusted technology to empowering carriers. A year ago, we were signing our partnership agreement with Rivetz, where we set the stage for the creation of a new decentralized model to enhance data security and...
ElevenPaths #CyberSecurityReport18H2: our new periodic report on cybersecurity Currently, there are a number of reports addressing trends and summaries on security. However, at ElevenPaths we want to make a difference. Our Innovation and Labs team has just...
ElevenPaths Open source maintainer burnout as an attack surface Introduction Software development has evolved greatly in the last decades. It is leaning towards an scenario based in third-party modules, components and libraries that help accelerate the development of our...
ElevenPaths New report: Twitter botnets detection in sports event We all know that a botnet is a number of Internet-connected devices, each of which is running one or more bots. Botnets can be used to perform DDoS attacks,...
ElevenPaths Cyberintelligence Report: Global Banking Cyber Report As the world becomes more digital, new opportunities and threats arise and we tend to focus more on our daily business. As a result, when we are trying to...
ElevenPaths Rock appround the clock, our research in DEFCON In the world of Threat Intelligence, determining the attacker’s geographical location of is one of the most valuable data for attribution techniques, even if not perceived like that, this...
ElevenPaths #CyberSecurityPulse: Private enterprise’s sad contribution to sharing threat intelligence in the United States After just over two years of Congress passed a major bill that encouraged businesses to share with the government how and when threat actors were trying to get into...
Olivia Brookhouse Would you let Artificial Intelligence run Christmas? Artificial Intelligence and Big Data are transforming the workplace, providing real time insights to optimize decision making. Meanwhile at home, AI embedded home devices and online applications can accurately...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
