LUCA Responsible data usage for effective advertising Written by Liao Yin Tung Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
LUCA Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business “We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
Beatriz Sanz Baños An IoT that deserves an Oscar Connectivity has reached the film industry. The use of drones, virtual reality or beacon technology offers spectators the possibility of enjoying a much more complete audiovisual experience.
Beatriz Sanz Baños The End of Internet as we know it This post is part one of a two post series that will explore how communications are not only affected by the paradigm shift of connecting everything but a driving...
ElevenPaths The base rate fallacy or why antiviruses, antispam filters and detection probes work worse than what is actually promised Before starting your workday, while your savoring your morning coffee, you open your favorite cybersecurity newsletter and an advertisement on a new Intrusion Detection System catches your attention: THIS IDS...
ElevenPaths ElevenPaths and BitSight deliver enhanced visibility into supply chain risk with continuous monitoring Security Ratings Market Leader Expands Global Reach with New Strategic Alliance CAMBRIDGE, MA—June 13, 2017. ElevenPaths, Telefónica Cibersecurity Unit specialized in the development of innovative security solution, and BitSight, the Standard...
Richard Benjamins. LUCA’s first 70 days We are almost at the end of 2016, which has been a big year for the world of Big Data. One important milestone was the creation of LUCA, Telefonica’s...
Richard Benjamins. Can machines think? Or are humans machines? This is the last in a series of three post about some fundamental notions of AI. The objective of these series of three posts is to equip readers with...
Richard Benjamins. How “intelligent” can Artificial Intelligence get? This post is the second in a series of three posts, each of which discuss the fundamental concepts of Artificial Intelligence. In our first post we discussed AI definitions,...
Richard Benjamins. Artificial Intelligence: What even is that? Artificial Intelligence (AI) is the hottest topic out there at the moment, and often it is merely associated with chatbots such as Siri or other cognitive programs such as...
Richard Benjamins. Open Data and Business – a paradox? While Open Data has a wide range of definitions, Wikipedia provides one of the most commonly accepted: “Open Data is the idea that some data should be freely available...
Richard Benjamins. Big Data and Elections: We shine a light on Trump and Clinton Twitter is widely used as a tool to understand and predict phenomena in the real world. Today on our blog, we have been using Twitter to understand the US Presidential...
Richard Benjamins. Telco Data Analytics: what’s next in Big Data for Telcos By Lora Mihova, Strategy Manager at LUCA and Richard Benjamins, Director External Positioning and Big Data for Social Good at LUCA. The European version of Telco Data Analytics Conference took place on...
Richard Benjamins. Big Data Week 2016: Forget Big Data, Artificial Intelligence is the new kid on the block Yesterday, the LUCA team attended the first day of Big Data Week. BDW is a global community that organizes an annual event focusing on the social, political, and technological...
Richard Benjamins. The 6 challenges of Big Data for Social Good Many of us are familiar with the Sustainable Development Goals set by the United Nations for 2030 and increasingly more and more companies and organizations are contributing to their achievement. However, there...
Richard Benjamins. From Data Exhaust to Data-Driven: How CEOs face Big Data Since Big Data became a buzzword in the board room of companies some years ago (thanks to McKinsey’s report “Big Data: The next frontier for innovation, competition, and productivity”), many...
Olivia Brookhouse Would you let Artificial Intelligence run Christmas? Artificial Intelligence and Big Data are transforming the workplace, providing real time insights to optimize decision making. Meanwhile at home, AI embedded home devices and online applications can accurately...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
