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Olivia Brookhouse

I currently study at the University of Bath, reading International Management and Spanish. For my Year Abroad, I joined Telefonica's Data unit, LUCA, in August 2019. As a Digital Marketing Intern, I work closely with the Marketing and Communication team and Brand Experience, helping manage various media channels. Also I post weekly blogs about interesting developments in AI and Big Data.



Olivia Brookhouse

Can Big Data help reduce Deforestation in the Amazon?

The disturbing images and videos of the Amazon ablaze last month were truly shocking and saddening. Not only trees, but wildlife, animals, habitats and homes burned to the...
Olivia Brookhouse

Could Artificial Intelligence be used to prevent suicide?

The UK and Europe are experiencing a Mental Health crisis, where Suicide is the most common cause of death for men aged 20-49 in England and Wales. According to...
Olivia Brookhouse

AI in Advertising: Prediciting Trends or Reinforcing Stereotypes?

Have you ever noticed the stark differences between the advertisements shown on our respective Facebook pages, even under the same roof? From Husband to Wife, Mother to Daughter, Sister...

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A computer and a coffee cup. Photo: Lauren Mancke / Unsplash
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Dark Markets in the internet age
What are Dark Markets or Black Markets? This concept has been in the news for a long time as a consequence of clandestine sales. The markets for drugs and...
Olivia Brookhouse
Can Artificial Intelligence understand emotions?
When John McCarthy and Marvin Minsky founded Artificial Intelligence in 1956, they were amazed how a machine could perform incredibly difficult puzzles quicker than humans. However, it turns out...
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Web3 and the evolution of Internet Identity
The recent rise of Web3; the new evolution of the Internet to make it decentralised through Blockchain, is also bringing a lot of talk about decentralised identity schemes and...
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On our blog, we enjoy sharing the applications of Big Data and Artificial Intelligence in sectors that may surprise you. Previously, in “Dining with Data” we saw how customers...
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Coca-Cola’s use of AI to stay at the top of the drinks market
Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
Think Big
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