LUCA Responsible data usage for effective advertising Written by Liao Yin Tung Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
LUCA Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business “We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
Beatriz Sanz Baños An IoT that deserves an Oscar Connectivity has reached the film industry. The use of drones, virtual reality or beacon technology offers spectators the possibility of enjoying a much more complete audiovisual experience.
Beatriz Sanz Baños The End of Internet as we know it This post is part one of a two post series that will explore how communications are not only affected by the paradigm shift of connecting everything but a driving...
ElevenPaths The base rate fallacy or why antiviruses, antispam filters and detection probes work worse than what is actually promised Before starting your workday, while your savoring your morning coffee, you open your favorite cybersecurity newsletter and an advertisement on a new Intrusion Detection System catches your attention: THIS IDS...
ElevenPaths ElevenPaths and BitSight deliver enhanced visibility into supply chain risk with continuous monitoring Security Ratings Market Leader Expands Global Reach with New Strategic Alliance CAMBRIDGE, MA—June 13, 2017. ElevenPaths, Telefónica Cibersecurity Unit specialized in the development of innovative security solution, and BitSight, the Standard...
ElevenPaths New research: Docless Vietnam APT. A very interesting malware against Vietnam Government We have detected a malware sent to some email accounts belonging to a Vietnam government domain. This email is written in Vietnamese and is dated March 13th, 2019. It seems to...
ElevenPaths Detected an extension in Chrome Web Store, active from February, that steals credit cards We have detected an extension for Google Chrome, still active, that steals data from web site forms visited by the victims. This extension, which is still available on Chrome...
ElevenPaths #CyberSecurityReport18H2: our new periodic report on cybersecurity Currently, there are a number of reports addressing trends and summaries on security. However, at ElevenPaths we want to make a difference. Our Innovation and Labs team has just...
ElevenPaths The Framing Effect: you make your choices depending on how information is presented You have received an alert from cyber intelligence. A terrible and enormous cyberattack is approaching. You must ensure the protection of 600 positions within your organization. You don’t have...
ElevenPaths m33tfinder: a vulnerability on Cisco Meeting Server detected by ElevenPaths On November 7th, while we were holding our Security Innovation Day, Cisco published a security advisory with CVE-2018-15446 associated to a vulnerability on the software Cisco Meeting Server reported by our Innovation and Labs...
ElevenPaths The State of Cyber Risk in Spain In Spain, cybersecurity is becoming more of a priority among businesses across all industries. One way to quantify these cybersecurity postures is by looking at Spain’s security ratings across...
ElevenPaths DNS over HTTPS (DoH) is already here: the controversy is served Recently, the IETF has raised to RFC the DNS over HTTPS proposal. In other words, this means resolving domains through the well-known HTTPS, with its corresponding POST, GET and certifications...
ElevenPaths Rock appround the clock, our research in DEFCON In the world of Threat Intelligence, determining the attacker’s geographical location of is one of the most valuable data for attribution techniques, even if not perceived like that, this...
ElevenPaths #CyberSecurityPulse: Changing stereotypes in the security sector Ripples of outrage spread across the cybersecurity industry last week after women in red evening gowns were seen promoting a product at the Infosecurity Europe 2018 conference. The event’s...
ElevenPaths New report: Malware attacks Chilean banks and bypasses SmartScreen, by exploiting DLL Hijacking within popular software ElevenPaths has spotted an enhanced and evolving Brazilian banking trojan (probably coming from KL Kit,) through using a new technique to bypass the SmartScreen reputation system and avoid detection...
Olivia Brookhouse Would you let Artificial Intelligence run Christmas? Artificial Intelligence and Big Data are transforming the workplace, providing real time insights to optimize decision making. Meanwhile at home, AI embedded home devices and online applications can accurately...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
