LUCA Responsible data usage for effective advertising Written by Liao Yin Tung Recently The Economist stated that “The world’s most valuable resource is no longer oil, but data”. With the rise of mobile technology, traditional advertising has unsurprisingly...
LUCA Elena Gil, CEO of LUCA speaks to us about the potential of Big Data in business “We are just beginning to see the opportunities that Big Data represents” The importance of data when making any decision is growing. Elena Gil, CEO at LUCA, Telefonica’s data unit,...
Beatriz Sanz Baños An IoT that deserves an Oscar Connectivity has reached the film industry. The use of drones, virtual reality or beacon technology offers spectators the possibility of enjoying a much more complete audiovisual experience.
Beatriz Sanz Baños The End of Internet as we know it This post is part one of a two post series that will explore how communications are not only affected by the paradigm shift of connecting everything but a driving...
ElevenPaths The base rate fallacy or why antiviruses, antispam filters and detection probes work worse than what is actually promised Before starting your workday, while your savoring your morning coffee, you open your favorite cybersecurity newsletter and an advertisement on a new Intrusion Detection System catches your attention: THIS IDS...
ElevenPaths ElevenPaths and BitSight deliver enhanced visibility into supply chain risk with continuous monitoring Security Ratings Market Leader Expands Global Reach with New Strategic Alliance CAMBRIDGE, MA—June 13, 2017. ElevenPaths, Telefónica Cibersecurity Unit specialized in the development of innovative security solution, and BitSight, the Standard...
Sergio De Los Santos The attack against OpenPGP infrastructure: consequences of a SOB’s actions What is happening with the attack against OpenPGP infrastructure constitutes a disaster, according to the affected people who maintain the protocol. Robert J. Hansen, who communicated the incident, has...
ElevenPaths New research: we discover how to avoid SmartScreen via COM Hijacking and with no privileges COM Hijacking technique has a simple theoretical basis, similar to the DLL Hijacking one: What does it happen when an application searches for a non-existent COM object on the...
Florence Broderick Browser Extension Usage by the Islamic State Propaganda One of the tools that the Islamic State has been using to spread its propaganda is the use of social networks. In the past they have shown how capable...
Florence Broderick Latch Plugins Contest 2016 is over Today, Monday, December 12 at 1 pm (CET), was the deadline for the submission of plugin applications to the Latch Plugins Contest, the Latch contest that looks for innovative...
Florence Broderick You can still win 5000 dollars. Send your Latch plugins over! Remember that on Monday, December 12 at 1pm (CET), the deadline for the submission of applications for our Latch plugins competition ends. You’ve had almost two months to think...
Florence Broderick Take part in Latch Plugins Contest with such hacks as Paper Key. Are you game? At Elevenpaths there is a tradition of developing innovation and training the ability to transform an idea into something tangible, as you might know that in development process, projects...
Florence Broderick Connect via streaming Security Innovation Day, the event of the year in cybersecurity SIGN UP TO THE live stream! Welcome to the fourth edition of our Security Innovation Day which will be celebrated on October 6 at 3:00 pm (Madrid time) at the Telefónica...
Florence Broderick Mobile phone Surveillance: Who’s listening to your calls? In the current digital world, espionage is much more common than we think. Revelations from Edward Snowden that the NSA hacked SIMs to spy on mobile conversations prove that...
Olivia Brookhouse Would you let Artificial Intelligence run Christmas? Artificial Intelligence and Big Data are transforming the workplace, providing real time insights to optimize decision making. Meanwhile at home, AI embedded home devices and online applications can accurately...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
ElevenPaths How the “antimalware” XProtect for MacOS works and why it detects poorly and badly Recently, MacOS included a signature in its integrated antivirus, intended to detect a binary for Windows; but, does this detection make sense? We could think it does, as a...
ElevenPaths The Confirmation Bias: we seek the information that confirms our decisions, refusing their opposed evidences Imagine yourself in a lab over an experiment. You’re asked to analyze the following number sequence: 2, 4, 6 This sequence follows a rule. What do you think the rule is?...
LUCA How the fashion industry is applying Big Data and AI Season after season, retailers come up with loads of new products ready to hit shelves worldwide. While at one time, designers had no idea what their customers would like...
