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Innovation Marketing Team

We are the Innovation Marketing team and we will be talking about innovation, entrepreneurship, startups and much more. At Telefónica, we have been committed to innovation for years and have been promoting it mainly through our global areas of strategic and open innovation, with initiatives such as Wayra, Open Future and Telefónica Innovation Ventures.



MATSUKO
Innovation Marketing Team

MATSUKO, a brand-new winner for the SXSW Pitch 2022 Awards, spotted at MWC Barcelona

MATSUKO is the world’s first real-time hologram meeting app that requires only an iPhone to capture and stream people’s holograms. Using mixed and augmented reality and artificial intelligence, the...
Innovation Marketing Team

Empowering women in entrepreneurship: 10 female – led startups in Germany

In Germany, only about 15% of startups are initiated by women. Sadly, the figure has been stagnant for years. Additionally, female-led startups receive significantly less Venture Capital than those...
Innovation Marketing Team

Partnerships that escalate entrepreneurship and innovate the corporation: Ten Wayra startups that do business with Vivo

With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...

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ElevenPaths
ElevenPaths announces that its security platform complies with the new european data protection regulation one year earlier than required
The European regulations will enter into force in May 2018, when entities that do not comply can be penalized with fines of up to 4% of their annual turnover.  ElevenPaths...
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Mum, I want to be a hacker
The hacker concept is most often associated with male ‘techies’ and ‘geeks’. But why is it so difficult to find female role models in the world of technology? We...
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Mobile banking and banking trojans
During 2012 there was an increase around 28% in mobile banking or M-Banking operations. Users can access their bank accounts from their mobile devices, mainly making use of a specifically...
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