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Ana Zamora

Comunicando el valor de los datos en LUCA AI Powered Decisions. Licenciada en Publicidad y RRPP, está especializada en comunicación internacional. Además del data-driven marketing, Ana es una apasionada de las nuevas tecnologías y los viajes.



Ana Zamora

Big Data: moneymaker and force for social good?

This article was originally posted by the Chairman of Telefónica, José María Álvarez Pallete, on the World Economic Forum blog. Big data and, more recently, artificial intelligence have become some of...
Ana Zamora

#LanzamosLUCA: Dave Sweeney on using Mobile Data to disrupt Transport and Tourism

This week we share the launch presentation of Dave Sweeney, our Commercial Lead for Public and Transport sectors in the UK.  Dave told us all about about how mobile...
Ana Zamora

Big Data and Tourism: How this Girona Festival became Data-Driven

Every year, from the 9th to the 17th of May, Girona celebrates the “Temps de Flors”,  one of the most popular flower festivals in Europe. For ten days, the...
Ana Zamora

LUCA at Big Data Spain 2016: Our Full Roundup

Over the past 2 days our LUCA team have been in full force at the Big Data Spain 2016 event, which was held this year in Kinepolis in the...
Ana Zamora

Fighting Fraud: The $3.7 trillion black hole facing today’s organizations

The global cost of fraud per year is approximately $3.7 trillion according to a 2014 survey, meaning that the average fraud impact per organization is estimated at around 5% of its...

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Kassandra Block
The latest from MWC21: connectivity, innovation and entertainment in Telefónica’s digital home
How are we reinventing the home at Telefónica? The pandemic has changed consumer habits and the home has become a space where we work, have fun and socialise.     All of this was...
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With 10 years of operations, Wayra has transformed the entrepreneurial ecosystem in Brazil and worldwide. Since its launch in 2011, when it was created to support entrepreneurship, Wayra has...
ElevenPaths
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Social engineering is more active than ever
The fact that Social Engineering has been the easiest method used by the scammers is not new. What we are going to describe in this blog today has been...
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