Countries / Global

Antonio Pita Lozano

Bachelor of Mathematics with a Master in Business Administration and Master in Big Data and Visual Analytics. I am currently VP of Consulting & Analytics at LUCA, the data unit of Telefónica. Best data scientist in Spain in 2016, passionate trainer and evangelizer of data science. In my spare time I enjoy eSports

Photo: Christina Wocintechchat / Unsplash

Antonio Pita Lozano

Pillars of a data-driven organization and how not to fail in the selection of use cases

The selection of use cases is a common approach to the data-driven transformation of companies, but in most cases these use cases do not achieve the expected result, generating...

A Data-Driven Company

Antonio Pita Lozano

‘A Data-Driven Company’ the bedside reading for leading this transformation

A Data-Driven Company is the name given to companies that use data as a fundamental asset in their decision-making in all their processes within the company. They do this...

Antonio Pita Lozano

The data-driven transformation of businesses, a matter of survival

Written by Antonio Pita During the Digital Enterprise Show (#TelefónicaEmpresasDES) celebrated in Madrid at the end of last month we had the opportunity to look at the state-of-the-art disciplines which surround the...