Cristina de la Cruz Hacker Women are driving Aura, Telefónica’s Artificial Intelligence Telefónica is the pioneer telco in introducing Artificial Intelligence (AI), through Aura, to facilitate communication with its customers. Behind this initiative, one of the Company’s most ambitious, the profiles...
LUCA Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
LUCA Enhancing customer experiences with Smart Digits. On November 21st 2017, we hosted a webinar about accelerating the digital transformation with LUCA’s Smart Digits product portfolio. Smart Digits is a B2B platform and set of secure...
Ana Zamora Chema Alonso stars in “Big Data, Living with Algorithms” Yesterday evening, RTVE launched the first in a series of documentaries entitled “Documentos TV”, showing just how digital our daily lives have become and how the control of these...
LUCA Chiemsee-Alpenland Tourism and Telefónica Next Examine visitors to the Chiemsee lake Original post by Cécile Schneider, Telefónica NEXT The touristic region of Chiemsee-Alpenland and our colleagues at Telefónica NEXT used data analysis to examine the profile of visitors to the Chiemsee...
LUCA Analysing tourist profiles in Spain with INE Tourism is one of the main sectors of economic activity in Spain. According to the National Institute of Statistics (INE), an autonomous body under the Ministry of Economy in...
LUCA How Germany moves Our colleagues in Telefonica NEXT have created, using mobility data, data analysis and big data, an interactive map that lets you visualize nationwide traffic flows. Cities, transport companies and...
LUCA Understanding clients of La Vaguada shopping center Understanding the profile of clients, and their wants and needs, is vital for any brand. Companies that know what their target audience wants will be able to reach their...
WiDS Madrid 2017 RoundupLUCA 6 February, 2017 On Friday, we joined our colleagues from Synergic Partners to celebrate Stanford University’s Women in Data Science (WiDS) event for the first time ever in Madrid. This international event, which takes place in over 50 cities around the world simultaneously, brings together thousands of women from both academia and business to share thoughts and best practice – as well as hearing from world-class speakers and experts in Data Science, Big Data and Artificial Intelligence. This year kicked off with a panel led by Carme Artigas (CEO of Synergic Partners) where the Data Science discipline was discussed by Angela Shen-Hsieh (Product Innovation Director at Telefónica I+D), Amparo Alonso (LIDIA Research Group Coordinator) and Concha Bielza (a professor from the Universidad Polítecnica de Madrid). The second session looked at the role of Data Science in accelerating business, where Rosa María Sanz (Director at Gas Natural Fenosa), Elena Alfaro (CEO of BBVA Data and Analytics), Nuria Bombardó (Strategy and Business Analytics Manager at PepsiCo) and Marta Plana (General Counsel at Digital Origin) discussed the power of applying data in their sectors and the privacy issue surrounding such technologies. Figure 1: Over 100 women came together at #WiDS Madrid on Friday 3rd February. The final roundtable focused on entrepreneurship and talent in the realm of Data Science, with Ana Segurado (Telefónica Open Future Director), Maria Barceló (Executive Master in Digital Business at ESADE) and Sira Pérez de la Coba (Founder and CEO of Shazura) coming together to discuss their experiences in data-driven talent. Interested to find out about more events from Synergic Partners or LUCA? Visit our events page for more information. LUCA Talk 1: Using Big Data to understand mobility and pollutionLUCA to power data-driven decisions in Brazil’s tourism sector
LUCA Business Message main players and roles Telecommunications companies have a natural right to play in enabling communication channels for their customers. However, in the case of P2P (Peer to Peer) messaging we see that Over...
Richard Benjamins London AI Summit 2019 The London AI Summit attracted thousands of visitors; so many more than when AI was still a niche thing in the 90-ies. As always with such big events, it was a...
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active is so many countries around the...
Alfonso Ibañez Semi-Supervised Learning… the great unknown In recent years much progress has been made in solving complex problems thanks to Artificial Intelligence algorithms. These algorithms need a large volume of information to discover and learn, continuously, hidden patterns in the...
Cristina de la Cruz Do Virtual Assistants improve the user experience with telcos? Virtual Assistants are more and more relevant in people’s daily lives, especially when it comes to requesting traffic information, reminders, weather reports… However, when it comes to interacting with...
Fernando Menéndez “Artificial Intelligence is amazing, but it must act with principles and values.” This week, Telefónica has played a very important role as a Global Partner Leader in the Digital Enterprise Show (DES 2019), Europe’s largest professional forum dedicated to the digital...
