Carlos Alberto Lorenzo Sandoval Transform to Perform: If you have talent in your company, don’t let it escape Cars can’t fly yet, but do we need them when we are experiencing a flood of information from all directions? I have always wondered what the traffic lights of the future would...
Richard Benjamins Is your AI system discriminating without knowing it?: The paradox between fairness and privacy This post assumes that readers are aware of the good things that Artificial Intelligence (AI) can bring to our businesses, societies and lives. And also about the most evident challenges that...
Ana Zamora LUCA Talk 1: Using Big Data to understand mobility and pollution Last Monday we hosted our very first LUCA webinar with great success, with more than 140 people connecting to our live stream. Technology, and more specifically Big Data, is enabling...
Diego Martín Moreno What are Blockchain and Smart Contracts? Blockchain is the new technology for the treatment of data that everyone speaks about, but what is blockchain? Blockchain is a chain of blocks in which we have stored information,...
LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
LUCA How the workers travel to Distrito T? Written by LUCA Big Data for Social Good Team. Telefónica operates in 17 countries and has presence in 24, however its central offices can be found in Madrid, in a...
LUCA Open Data and API’s in Video Games: League of Legends puts them to practice When we at LUCA became aware of the release of the upcoming Movistar eSports we wanted to give a nod to fans of games like LOL and CSGO. With the help of David Heras, who collaborated...
LUCA Mobility patterns in Lima and Callao based on Big Data technology We often think of Big Data as something exclusive to private companies. But one of the clearest applications is that of public bodies who want to improve the lives...
WiDS Madrid 2017 RoundupLUCA 6 February, 2017 On Friday, we joined our colleagues from Synergic Partners to celebrate Stanford University’s Women in Data Science (WiDS) event for the first time ever in Madrid. This international event, which takes place in over 50 cities around the world simultaneously, brings together thousands of women from both academia and business to share thoughts and best practice – as well as hearing from world-class speakers and experts in Data Science, Big Data and Artificial Intelligence. This year kicked off with a panel led by Carme Artigas (CEO of Synergic Partners) where the Data Science discipline was discussed by Angela Shen-Hsieh (Product Innovation Director at Telefónica I+D), Amparo Alonso (LIDIA Research Group Coordinator) and Concha Bielza (a professor from the Universidad Polítecnica de Madrid). The second session looked at the role of Data Science in accelerating business, where Rosa María Sanz (Director at Gas Natural Fenosa), Elena Alfaro (CEO of BBVA Data and Analytics), Nuria Bombardó (Strategy and Business Analytics Manager at PepsiCo) and Marta Plana (General Counsel at Digital Origin) discussed the power of applying data in their sectors and the privacy issue surrounding such technologies. Figure 1: Over 100 women came together at #WiDS Madrid on Friday 3rd February. The final roundtable focused on entrepreneurship and talent in the realm of Data Science, with Ana Segurado (Telefónica Open Future Director), Maria Barceló (Executive Master in Digital Business at ESADE) and Sira Pérez de la Coba (Founder and CEO of Shazura) coming together to discuss their experiences in data-driven talent. Interested to find out about more events from Synergic Partners or LUCA? Visit our events page for more information. LUCA Talk 1: Using Big Data to understand mobility and pollutionLUCA to power data-driven decisions in Brazil’s tourism sector
Carlos Alberto Lorenzo Sandoval Transform to Perform: If you have talent in your company, don’t let it escape Cars can’t fly yet, but do we need them when we are experiencing a flood of information from all directions? I have always wondered what the traffic lights of the future would...
Richard Benjamins Is your AI system discriminating without knowing it?: The paradox between fairness and privacy This post assumes that readers are aware of the good things that Artificial Intelligence (AI) can bring to our businesses, societies and lives. And also about the most evident challenges that...
LUCA LUCA Talk: RCS for Business Messaging, a New Generation It is undeniable that we are in the midst of a revolution in communications. With more than five billion active accounts in mobile messaging applications and a strong upward...
Olivia Brookhouse Can Big Data help reduce Deforestation in the Amazon? The disturbing images and videos of the Amazon ablaze last month were truly shocking and saddening. Not only trees, but wildlife, animals, habitats and homes burned to the...
Víctor González Improving Effectiveness at a Call Center with Machine Learning Understanding our clients and giving the best response to meeting their needs in the shortest amount of time possible is key to improving satisfaction and engagement with the company. The problem begins...
Olivia Brookhouse Could Artificial Intelligence be used to prevent suicide? The UK and Europe are experiencing a Mental Health crisis, where Suicide is the most common cause of death for men aged 20-49 in England and Wales. According to...
