Last week, Telecoms.com, the digital transformation news platform, held the seventh edition of the Global Telecoms Awards (GLOTEL Awards) in central London. Like every year, experts from around the world came together to recognize excellence and innovation in the telecommunications industry.
Among the nominees, Telefónica was recognized as a leading company in Artificial Intelligence (AI) thanks to Aura in the category “Advancing Artificial Intelligence”, surpassing other companies such as Nokia, ZTE, fonYou or Jio and Guavus, among others.
This recognition gives value to the development achieved by Aura, the Artificial Intelligence of Telefónica, since its birth in 2017. The project, which is in continuous evolution, already has presence in eight countries, has more than three million active users per month, is available on up to thirty different channels and has more than 1,000 use cases.
Aura: a relationship based on trust
Aura is the result of the constant development and innovation led by Telefónica. Its mission is to create a new customer relationship model based on trust, allowing new forms of commitment and interactivity with users, adapting to their expectations so that they can obtain personalised and immediate responses, using natural language.
Therefore, some examples of the actions you can perform with Aura include being able to check your balance, contract services, check how many megabytes you are contracted or see the invoice for the month, among others. Aura is already transforming data into knowledge and creating enriched experiences for customers in a natural and simple way. It is already available in the United Kingdom, Germany, Brazil, Argentina, Spain, Chile, Ecuador, Colombia and soon in Uruguay. And it can be found on Websites, mobile applications, Brazil’s call center, Movistar Home, Facebook Messenger, Google Assistant and Whatsapp.
In addition, in Spain, we have been committed to bringing AI into the home through the “Home as a Computer” vision, opening up the ecosystem to the most relevant companies so that they can create unique experiences for their clients, taking advantage of Movistar’s leadership in the home.
The AI is still exploring all its capabilities, but what we can already say is that the user will continue to be at the centre of all the innovation and digital transformation carried out by Telefónica.