You are no longer just a company of products or services, you are a data company

Carlos Alberto Lorenzo Sandoval    23 September, 2019

All companies in operation today are actually data companies. This is because, every day they collect and process a large amount of information: from customers, internal operations, suppliers, partners and competitors. However, many companies are incapable to see this data as an asset of great value to their business.

The data a company collects, and potentially should collect, can be used for very specific actions with direct return, such as advanced customer segmentation, churn prediction, predictive maintenance of machines, real-time stock management, pricing optimization and much more. All this is possible with a company’s internal data, but opportunities multiply when we also include other external data sources.

Regardless of the sector or area of activity of a company, there are data sources that can offer a really unique value when creating and training algorithmic models to help strategic decision making; this could include meteorological sources, events and work calendars for cities, statistical and demographic data, land registry data and social networks.

If human beings are 70% water, companies are 100% data. Organizations seeking to remain relevant today are devoting all their efforts to digitally transform themselves, basing their decisions on data with the incorporation of Big Data and Artificial Intelligence technologies.

As if that wasn’t enough, upon solving the challenge of digital transformation that many companies face, they do not find themselves at a competitive advantage, but instead on a level playing field with the rest. What really makes a difference is the data you obtain, how you organize it and the strategy for its utilization. So that’s the key, and even more so, is the choice of external data sources that can enrich the information you already have.

In this way, Telco data becomes very important to companies’ corporate strategy. This is due to the large amount of useful information they provide in terms of customer knowledge. 

Business insights

At LUCA, we understand and classify our Telco data that we can provide to our customers, in an aggregated and anonymized manner, under the umbrella of Business Insights, generated from data of our more than 350 million customers, whilst always ensuring their privacy. With this we obtain behavioral patterns that help us better understand their needs.

In this sense, we offer our clients 4 solutions based on their business requirements;

  • We offer Crowd Analytics services through our SmartSteps platform, in which we can present behavioral patterns on mobility between different locations and cities; even inside retail locations.
  • We also provide Consent-based data services, through our Smart Digits platform that facilitates the interaction between brands and their consumers.
  • We also offer analytics for fleet management through our IoT services
  • In-depth knowledge of communications between branches and  call centers through our Communications solution.

Brands have to gamble on new ways of approaching their consumers, and this is achieved by focusing their efforts on getting to know them better and adapting to their needs and new demands. For this, new technologies play a fundamental role.

If you want to know more about how to better understand your customers, visit our web or access our industries section to find out how your sector is applying Big Data technologies and Artificial Intelligence techniques.

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