Big Data for Social Good: How 6 billion mobile phones are social sensors to save lives

Florence Broderick  1 November, 2016
By Florence Broderick, Strategic Marketing Manager at LUCA.
Attending
One Young World as a returning ambassador
this year as one of the 40-strong delegation was an absolute privilege. Taking part alongside young employees from hundreds of public and private sector organizations was an eye-opener into the different
professional, personal and political situations we face, depending on the country in which we work or study. 

One Young World 2016, which was held in Ottawa, is a summit that
brings together the brightest young leaders from around the world,
empowering them to make lasting connections to create positive change with technology. 
The conference was opened on Parliament Hill by Justin
Trudeau
(the Canadian Prime Minister) and speakers over the three days
included Kofi Annan, Sir Bob Geldof, Professor Muhammad Yunus and Emma Watson.  As you can see below, former Telefónica UK CEO Ronan Dunne also gave a keynote on the role of
Millennials in socially responsible businesses:






This
unique global get-together of young talent attracts over 1300 delegates from
196 countries and Telefónica sends one of the largest delegations, alongside
Siemens, KPMG, PepsiCo, Unilever and ABInBev. 
30 of the 1300 participants are selected by the OYW committee to give
speeches within the plenary sessions, which cover Human Rights, Environment,
Peace and Security, Education, Health and Global Business.  This year I was lucky enough to be selected
as one of the 5 Global Business speakers to give an insight on what we are
doing in Telefónica in the area of Big Data for Social Good and how Millennial
intrapreneurs can drive change within companies.

Each
delegate speaker was introduced by a “counselor” and I was fortunate enough that
mine was James Chen, a venture philanthropist and the founder of Clearly – a global organization which
brings together some of the most creative and innovative minds in the world to
solve the challenge of helping the world to see by providing vision correction.
Speaking alongside young professionals from Siemens, Deloitte,
Barclays and Thomson Reuters, I gave a 5-minute speech, which you can see here
on the One Young World YouTube channel. 
My objective was to demonstrate how large corporations like Telefónica
can use their Big Data and technology (e.g. LUCA) to have a social impact,
measuring progress on Sustainable
Development Goals
and helping governments and NGOs to deploy humanitarian
response in a more efficient way.






We also gave an internal “breakout session” to 120 delegates on the
power of networks in organizations, discussing how several ex-graduates in
Telefónica founded the “Millennial
Network
”.  After presenting how we
made this happen, attendees from companies such as Nestlé, BMW, UBS and Buhler
have got in touch to see how we could work together in the future on social
projects to have an impact in our communities.
In
the external “breakout session”, I was also lucky enough to attend a Q&A
with the Costa Rican ambassador to Canada where we discussed the effects of
climate change and how young people and technology have a big role to play in changing behaviour
and getting multinationals on board with the public sector.  After that, I joined 20 Thai delegates from
the
Charoen Pokphand Group at the Thai ambassadors residence where we discussed the differences in how business is done in
South East Asia vs. Europe.



Young employees
Figure 2: Young employees from Telefónica and LUCA come together in Canada for One Young World.
Attending the summit this year was
an honor – and with this opportunity comes great responsibility.  Telefónica is investing a great amount in
young people and their development by being leaders in initiatives such as One
Young World.  This year’s agenda really
opened my eyes on the world’s biggest issues including the
refugee
crisis
, climate
change
and extremism, and I realized that as employees of one of the largest
telecommunications companies in the world, we are extremely well positioned to have
an impact, doing well in our jobs but also doing good in our local and global
communities.  We do not have to choose
one or the other, we can indeed “choose it all”.

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