LUCA Improving intent to purchase with mobile advertising: Success Story of Milpa Real The Kantar Millward study demonstrates the effectiveness of the Mobile Advertising platform Data Rewards. The objective of the Brand Lift study is to measure the effectiveness of an advertising campaign,...
Richard Benjamins. 54% of organizations now have Chief Data Officers, but should mine? With Big Data becoming such a big deal in the world of business, it is no surprise that the Chief Data Officer (CDO) has managed to wriggle its way...
Beatriz Sanz Baños The heart of the airports pumps with IoT The total number of travellers in air transport increases each year in a remarkable way, giving rise to an expanding panorama of trips, comings and goings, and visits to...
Olivia Brookhouse IoT and Big Data in football to enable intelligent decision making IoT and Big Data in sport are becoming ever more prevalent, bringing value to not only players but spectators too. Football, although a seemingly basic sport with a just...
Gonzalo Álvarez Marañón DataCOVID-19: Fighting the Coronavirus by Using the Approximate Location Data of Your Smartphone Find the answers to your questions about how the Spanish Government is using Big Data to improve research on the COVID-19 pandemic.
ElevenPaths Cyber Security Weekly Briefing February 13-19 Privilege escalation vulnerability in Windows Defender SentinelLabs researcher Kasif Dekel has discovered a new vulnerability in Windows Defender that could have been active for more than twelve years. The flaw,...
Stefan Leadbeater How AI is revolutionising the Classical Music industry: An analysis of the musical AI by Aiva Technologies Previous posts by LUCA have touched upon the increasing use of AI in the music industry. Today however, I would like to focus on its use in the area of classical...
Stefan Leadbeater How Big Data & Artificial Intelligence are having a positive impact in the sport of Rugby Union The use of big data and data analytics is not something which has only just become apparent in sport, in fact it has been around for a long time....
Stefan Leadbeater Coca-Cola’s use of AI to stay at the top of the drinks market Coca-Cola is the largest beverage company in the world serving over 1.9 billion drinks daily across its 500 brands. Being such a large conglomerate active in so many countries...
Stefan Leadbeater AKQA uses AI to develop a completely new sport As we already know, AI technologies are being used both within sports and to create new sports, but these tend to be very similar to sports which already exist with slight...
Stefan Leadbeater DeepMindAI partners with Moorfields Eye Hospital to develop innovative sight-saving technology DeepMind has partnered with Moorfields Eye Hospital to develop a diagnostic technology to bring to market, which can help to detect the early signs of sight-threatening conditions, which, through...
Stefan Leadbeater Driverless cars…a reality or a distant dream? More and more we are seeing different companies developing what they are calling driverless cars, which, in reality are nothing more than cars which have certain aspects of autonomous...
Stefan Leadbeater Groundbreaking study exposes the extent of UK gender bias In previous years, various reforms have been used to combat the labour gap and to “make work pay” for all however we still find ourselves with an issue that...
Diego Samuel Espitia Detecting the Indicators of An Attack We always choose to implement prevention and deterrence rather than containment mechanisms in security. However, the implementation of these mechanisms is not always effective or simple to set up...
ElevenPaths Cyber Security Weekly Briefing January 23-29 Attack against SonicWall by exploiting a possible 0-day in its VPN appliances Firewall manufacturer SonicWall has issued a security alert warning that it has detected a sophisticated attack against...
ElevenPaths 4 Tips to Secure Your Data We surf the Internet on a daily basis. Many of us are already considered digital natives. Yes, it is almost an extension of us, but are we really aware...
Innovation and Laboratory Area in ElevenPaths #CyberSecurityReport20H2: Microsoft Corrects Many More Vulnerabilities, But Discovers Far Fewer There are many reports on security trends and summaries, but at ElevenPaths we want to make a difference. From the Innovation and Laboratory team, we have just launched our...
Olivia Brookhouse Can Artificial Intelligence understand emotions? When John McCarthy and Marvin Minsky founded Artificial Intelligence in 1956, they were amazed how a machine could perform incredibly difficult puzzles quicker than humans. However, it turns out...
